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Paula Holmes

Paula Holmes

The LDN Diaries

Paula is the author of The LDN Diaries and for over two years has been writing about fashion, beauty and lifestyle in London. If you are wondering what to wear each season or what the latest must-have beauty product is, Paula will share this in her style guides and beauty reviews. Originally from Glasgow, she now lives in North London where she works as a freelance writer and social media professional. Paula is currently writing her first novel and can normally be found online shopping and enjoying a good cupcake...


Latest articles by Paula Holmes


Paula Holmes | Groupon Guide

12.9.2015

Where To Shop In London   London is the UK’s capital and as far as shopping goes it is definitely one of the best cities in the world for a good shopping trip. Central London has the main and busiest shopping streets, lined with high street and designer stores. If you like everything in one place, try a shopping centre such as Westfield, or if you


Paula Holmes | Groupon Guide

Paula Holmes | Groupon Guide

10.8.2015

Finding the right salon and stylist can be a tricky business. Whether you choose by personal preference, word of mouth or a recommendation, you want to make sure your locks are in safe hands. With plenty hairdressers to choose from here are the crème of the crop in London.


Paula Holmes | Groupon Guide

Paula Holmes | Groupon Guide

8.5.2015

There is nothing worse than painting your nails and then they chip the next day. This is where the genius gel nails come in. Originally starting out as a beauty treatment you could only have done at the salon, there are now plenty at-home kits which will enable you to have chip-free nails for up to two weeks. Using the Sensational starter kit, here is how to achieve gel nails at home.


Paula Holmes | Groupon Guide

Paula Holmes | Groupon Guide

7.31.2015

There are numerous fashion courses to take across London that will enable you to follow your passion for fashion. Why not try your hand at learning the best tips in fashion styling, opt for learning a new skill such as pattern cutting or how about an introduction into textile designing. Whichever you decide there are plenty fashion courses in London to get your creative juices flowing.


Paula Holmes | Groupon Guide

Paula Holmes | Groupon Guide

7.20.2015

Oxford Street is the busiest shopping street in London and it has good reason. The street is lined with a flurry of stores where you will definitely shop till you drop. So how can you make the most of your shopping experience? Here are the top shops & spots on Oxford Street not to miss.


Paula Holmes | Groupon Guide

Paula Holmes | Groupon Guide

6.29.2015

Across London you will find some of the UK’s top salons and beauty therapists, with handfuls of new and exciting beauty treatments to try out. Everything from Brazilian blow-dries to black diamond facials. Here are some of the very best to choose from. Which will you go for?


Paula Holmes | Groupon Guide

Paula Holmes | Groupon Guide

6.15.2015

London has more than a handful of spas to choose from for a truly pampering and relaxing day and with so many to choose from and treatments galore, it can be hard knowing where to start. Here are five of the very best spas in London you need to know about.


Paula Holmes | Groupon Guide

Paula Holmes | Groupon Guide

6.10.2015

Perfect your craft and try your hand at a fashion photography course in London. Whether you are a beginner wanting to try something new or a professional looking to gain more experience in the fashion field, these courses and workshops should be able to help. Watch out Mario Testino!


Paula Holmes | Groupon Guide

Paula Holmes | Groupon Guide

6.4.2015

Islington has become one of the most up and coming areas in London, with a flurry of shops, restaurants and bars lining Upper Street, the main shopping street. As well as fashion, Islington has a variety of beauty salons, spas and hairdressers. Here are five of the best hairdressers in Islington to know about.


Paula Holmes | Groupon Guide

Paula Holmes | Groupon Guide

5.27.2015

Alexander McQueen’s Savage Beauty Comes To London At The V&AThe Alexander McQueen Savage Beauty exhibition comes to London as it opens its doors from March 14th to July 19th 2015 at the Victoria and Albert Museum.Savage Beauty covers McQueen’s career in fashion from his first MA graduate show in 1992 to his unfinished Autumn/Winter 2010 collection.


Paula Holmes | Groupon Guide

Paula Holmes | Groupon Guide

5.18.2015

If your nails are in need of some tender loving care or you fancy jazzing them up with nail art, then these top manicures will have your hands feeling pampered in no time. Here are the best manicures in London that are well worth a visit.


Paula Holmes | Groupon Guide

Paula Holmes | Groupon Guide

5.12.2015

Whether you are a beginner or more of an expert in the Yoga field, in Central London there are numerous Yoga classes you can attend to suit all skill levels and have fun at the same time. So if you fancy giving yoga a go or just looking for a new type of class to try, here are the top Yoga classes to try out in London.


Paula Holmes | Groupon Guide

Paula Holmes | Groupon Guide

3.9.2015

If you are in need of a quick blow dry, London has some of the best blow dry bars that can get your short or long locks styled just the way you want them. Whether it’s an up do or a Hollywood style blow out you are after, this list should fit the bill and don’t worry you are not cheating on your hairdresser.


Paula Holmes | Groupon Guide

Paula Holmes | Groupon Guide

3.9.2015

Shopping in London can sometimes be overwhelming. With so many areas to choose from it can be hard deciding where to start. That is why I absolutely love the ease of Westfield Shopping Centre. Located in Shepherd’s Bush and also one in Stratford City, both centres offer a wide variety of stores, cafes and restaurants for a really fantastic day out shopping.


Paula Holmes | Groupon Guide

Paula Holmes | Groupon Guide

2.11.2015

In London there are so many different places to go shopping. There are of course the popular shopping areas in central London or, if you like everything under one roof, shopping centres like Westfield in Shepherd’s Bush and Stratford. However if you prefer your shopping a little less busy, try visiting one of these men’s boutiques for something a bit different.


Paula Holmes | Groupon Guide

Paula Holmes | Groupon Guide

1.30.2015

It’s a dream to be immune from the effects of the icy cold weather and have flawless and dewy skin. Maybe for some this may be possible but for the majority of us that suffer from thirsty skin and cracks in the skin barrier due to the dry and cold outsides and the indoor heat that only remains a dream. However not all is bad thanks to the beauty industry we now have everything it takes to have a moist and healthy looking winter.


Paula Holmes | Groupon Guide

Paula Holmes | Groupon Guide

12.10.2014

When it comes to party make-up for the festive season, one look that you can not go wrong with is smokey-eye. However achieving a smokey eye look is not always the easiest thing to do. Here’s a step-by-step guide on how to achieve the perfect smokey eye for a party-ready look.


Paula Holmes | Groupon Guide

Paula Holmes | Groupon Guide

12.10.2014

This Christmas you may be hoping to catch the eye of an admirer under the mistletoe. With your party outfit ready what could go wrong? As you make your way over to the mistletoe, I’m thinking Mark Darcy is on the other side. You catch a glance in the mirror. Yikes! No one told you about that piece of spinach in your teeth after dinner. Oh dear.


Paula Holmes | Groupon Guide

Paula Holmes | Groupon Guide

12.1.2014

Christmas jumpers have become such a phenomenon that there is now going to be a Christmas Jumper Day. Announced by Save The Children, it takes place on December 12th. This means you’d better be ready. Buying Christmas jumpers is serious business so here are six things you need to consider when choosing yours...


Paula Holmes | Groupon Guide

Paula Holmes | Groupon Guide

11.24.2014

Advent calendars are not just about chocolate - now you can celebrate the countdown to Christmas with the best beauty products on the market. Beauty advent calendars have become a perfect gift. Take a look at what some of the top beauty brands have on offer with this selection.


Paula Holmes | Groupon Guide

Paula Holmes | Groupon Guide

11.17.2014

Once you’ve gotten over the excitement of being engaged, you have a wedding to plan. Normally, looking for the dress is the first port of call, so which wedding dress shops are the best? Pull out your scrapbook or Pinterest board, (we all know you have them) and get ready because here are the top five wedding dress shops in London. Monica whistle optional.


Paula Holmes | Groupon Guide

Paula Holmes | Groupon Guide

11.12.2014

Movember, Hipster beard, 1980s mullet - whatever your grooming preference, it’s best to leave the styling to the experts. For a dapper beard trim and a top class haircut, head to one of the best barbers in London. Visiting these pros is an experience - not a mere five minute haste. The five best barbers in London are:


Paula Holmes | Groupon Guide

Paula Holmes | Groupon Guide

10.15.2014

When investing in a coat for winter, we look for something that will be practical to keep us warm throughout those very cold days but also something that’s fashionable too. This season there are so many trends, there really is something for everyone. If you had a pink pastel coat last year, hold onto it, as it’s still very much in fashion.


Paula Holmes | Groupon Guide

Paula Holmes | Groupon Guide

10.3.2014

If you head off the beaten track of the main shopping streets in London such as Oxford and Regent Street you will come across some of the best boutiques to shop at. Filled with unique labels and brands, they offer something a little different from London’s main high street stores. Here are my favourites:


Paula Holmes | Groupon Guide

Paula Holmes | Groupon Guide

9.11.2014

The lights go down, the music starts and the models come down the runway in next season’s must-have garments. Five minutes later, it’s over and you are onto the next show. London Fashion Week is a fast paced few days and so there are a number of essential items that can help you survive the otherwise not always so glamorous and chaotic time in the


Paula Holmes | Groupon Guide

Paula Holmes | Groupon Guide

9.3.2014

September is a big month for fashion lovers in the capital as London Fashion Week takes place across the city. From the 12th September until the 16th, celebrities, fashion industry insiders, press and bloggers descend upon Somerset House to get a glimpse of what we will be wearing for SS15. For those of us who aren’t able to attend, here’s a taster of fashion events happening pre, during and post London Fashion Week that you can get involved with and most of them are free!