First opened in Soho in 1926, Patisserie Valerie follows artisanal baking traditions brought to London by Belgian-born Madam Valerie, whose mission was to introduce continental patisserie to the English. Now boasting over 120 venues nationwide, the company adorns its cafes with a 1950s-inspired decor and serves up an array of freshly made cakes, craft pastries, breakfasts, lunches, coffees and loose-leaf teas. Their specialities include meticulously crafted croissants and viennoiseries, as well as homemade Italian-style gelato.