Driven by the desire to give children between the ages of two to seven the possibility to experience the responsibilities and joys of parenthood, Adopt a Dolly offers a unique doll experience. Children can choose one of 12 newborns with different expressions, origins and sex. The dolls are then wrapped in blankets, and provided with magic milk and nappies, after which an adoption certificate is filled, and the child can take their newborn home to take care of. Adopt a Dolly also provides various outfits and other accessories for their dolls, and sends out a birthday card for the doll's first anniversary.