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Highlights
The countdown to Christmas is on! Say hello to cozy evenings & festive winter flavours. Join in for the ultimate food festival in Birmingham, with top chefs & experts cooking live, fabulous shopping, and more from 27–30 November 2025 at NEC Birmingham. Don't miss the best winter food and drink show!
About This Deal
See the Chefs
Pick up plenty of recipe inspiration, tips, and tricks in live cookery demos and interviews across Good Food Show Winter at Birmingham’s NEC. Check out some of the confirmed stars who will be joining to share their best festive recipes at one of the UK’s biggest Christmas food events.
Lisa Faulkner
Gennaro Contaldo
Paul Ainsworth
Your Good Food Show Ticket
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Extras or upgrades (e.g., text styles, collage layouts) may be available at checkout
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General Admission Ticket, valid for 27, 28 & 30 November, 2025
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Ticket valid for entry after 12:30 PM only; you will not be admitted before this time
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Children under five go free for this winter food event; accompanied by an adult
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Opening hours: Thurs - Sat: 9:30 AM - 5:30 PM; and Sun: 9:30 AM - 5:00 PM
What's on the Menu
Bursting with chef tips, tastings, workshops, dining experiences, and the best foodie finds — tuck in below!
Big Kitchen
Book a seat in the theatre for 40 minutes of foodie fun with your favourite foodie stars
Hands-on workshops
Get stuck into making cocktails, decorating Christmas treats, discovering masala spices, and more
Shopping
Discover and taste your way through 350+ artisan producers and big brands as you fill your shopping bags for a delicious season ahead
Book signing
Don’t miss your chance for a selfie with the stars, as you get your hands on their latest cookbook and get it personally signed
Live demos
Take a seat at the free to attend Christmas and Good Food Kitchens, for seasonal recipes to keep you inspired all winter long
Let's Talk Good Food
Get ready for foodie conversations in interviews for the Good Food Podcast live and more
What to Expect at Good Food Show Winter 2025
Get ready for the ultimate festive food experience at the Good Food Show Winter 2025, returning to the NEC, Birmingham, from November 27-30! Whether you're a foodie, a home cook, or looking for the perfect Christmas gift, this is your one-stop destination for all things delicious. Enjoy live cooking demos from top chefs like Michel Roux, James Martin, The Hairy Bikers, and Gennaro Contaldo, explore a winter wonderland of seasonal dishes, and take part in hands-on workshops and masterclasses to up your festive entertaining game. With over 350 artisan producers, you can shop for unique gifts, kitchen gadgets, and festive must-haves, while sampling gourmet treats from around the world. Don’t miss the chance to meet your favourite chefs, snap a selfie, and take home a signed cookbook – the perfect Christmas gift. Whether you’re shopping, learning, or tasting, the Good Food Show Winter is a must-visit event for every food lover this season.
Fine Print
Validity:
Valid on date and time specified on Groupon only.
Purchase: Limit 10 per person.
Booking: No booking required. Present printed Groupon on arrival.
Restrictions: 14-day cancellation rights do not apply; no refunds or exchanges permitted. A transaction fee of £3.95 applies to your order if bought through Good Food Winter Show.Excludes entry to the Big Kitchen & Workshops – Big Kitchen seats & Workshops are available to buy in addition, subject to availability.Entry from 12:30pm.Disability Access:'Groupon cannot guarantee vouchers will be for step-free access tickets. For step-free access, please contact and purchase from the venue directly'.
If the event is cancelled due to an event outside of the merchant's control (including any recommendations from the Ministry of Health), Groupon will reimburse you the money you have paid for the voucher. If the event is postponed Groupon will only reimburse you if you request a refund.
Purchase: Limit 10 per person.
Booking: No booking required. Present printed Groupon on arrival.
Restrictions: 14-day cancellation rights do not apply; no refunds or exchanges permitted. A transaction fee of £3.95 applies to your order if bought through Good Food Winter Show.Excludes entry to the Big Kitchen & Workshops – Big Kitchen seats & Workshops are available to buy in addition, subject to availability.Entry from 12:30pm.Disability Access:'Groupon cannot guarantee vouchers will be for step-free access tickets. For step-free access, please contact and purchase from the venue directly'.
If the event is cancelled due to an event outside of the merchant's control (including any recommendations from the Ministry of Health), Groupon will reimburse you the money you have paid for the voucher. If the event is postponed Groupon will only reimburse you if you request a refund.
About Good Food Show Summer
Get set for the ultimate summer day out packed with seasonal produce, ideas for al-fresco dining and hundreds of exciting producers and brands to shop from to get all the summer inspiration you need. Soak up expert masterclasses, live demos and interviews from top chefs and experts including Tom Kerridge, Nadiya Hussain, James Martin Jane Dunn of Jane’s Patisserie and Paul Ainsworth and much more! Plus enjoy live music on the bandstand, set up a picnic and enjoy a tipple from the Gin Bar or Prosecco Van as you soak up the atmosphere. Plus, tickets include entry to the Gardeners’ World Live too – that’s 2 fantastic Shows for 1!
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