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Tickets to see Variant 31: An Immersive Survival Experience

39-41 New Oxford Street

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About This Deal


You decide how the story unfolds.

Variant 31 is an adrenaline pumping immersive experience unlike anything you’ve done before. 

Players will navigate through a 42,000 square foot purpose-built labyrinth in the heart of London’s West End. Once inside this creepy hidden world, you choose which rooms to explore, solving clues, activating secret surprises and unlocking hidden chambers as the sinister history of the building unfolds in front of your very eyes.

Who are the mysterious company Toxico Technologies? Who started the fire that wiped out the building? And did anyone make it out alive?

Utilising custom built state of the art wearable technology you’ll be in full control of the story. With a cast of over 150 actors and more than 200 rooms to explore, no two experiences will be the same.

Do you have what it takes to overcome the creatures, beat the game and make it out alive?

Select a weapon and #AimForTheHead

Need to Know

Fine Print and Helpful Information

  • 14-day cancellation rights do not apply; no refunds or exchanges permitted.
  • Groupon promo codes may not be used for this offer.
  • Ticket(s) are valid only for date and time listed.
  • Available options for ticket fulfillment include Collect from Box Office and E-Ticket (Print at home yourself).
    • E-Ticket (Print at home yourself): A confirmation email will be sent to your registered Groupon email address with an e-ticket attached. You are responsible for printing off (in advance) and presenting your e-ticket(s) upon arrival at the Venue.
    • Collect at venue: Upon purchase your full name will be captured. Collect your ticket(s) from the venue box office up to one hour prior to performance start time. Please present valid ID upon collection.
  • See Groupon's Terms and Conditions here.
  • See Merchant Terms and Conditions here.


You can use this deal at 1 location

About 39-41 New Oxford Street

By purchasing this deal you'll unlock points which can be spent on discounts and rewards. Every 5,000 points can be redeemed for $5 Off your next purchase.