About This Deal
THE WORLD’S LARGEST LIVE ACTION IMMERSIVE EXPERIENCE
You decide how the story unfolds.
Variant 31 is an adrenaline pumping immersive experience unlike anything you’ve done before.
Players will navigate through a 42,000 square foot purpose-built labyrinth in the heart of London’s West End. Once inside this creepy hidden world, you choose which rooms to explore, solving clues, activating secret surprises and unlocking hidden chambers as the sinister history of the building unfolds in front of your very eyes.
Who are the mysterious company Toxico Technologies? Who started the fire that wiped out the building? And did anyone make it out alive?
Utilising custom built state of the art wearable technology you’ll be in full control of the story. With a cast of over 150 actors and more than 200 rooms to explore, no two experiences will be the same.
Do you have what it takes to overcome the creatures, beat the game and make it out alive?
Select a weapon and #AimForTheHead