The Ultimate London Fashion Experience - Private Custom Tour


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This is an off-the-beaten-track tour, ideal for travellers looking to indulge in some retail therapy or to learn about British design, fashion trends and history whilst discovering unique shops and hearing the stories that make these areas so unique.


- An exploration of the best shopping and foodie districts in Central London
- The history of the oldest department store in the UK
- Exploring cutting-edge concept stores
- Stunning Victorian architecture and British designer brands in Mayfair
- The latest trends in Soho and its iconic fashion street, Carnaby
- Discovering some of the most unique and ancient shops in the world
- Pretty shops and cafés in Chelsea
- A visit to the V&A’s fabulous fashion collection
- Delicious Cream Tea, High Tea or lunch at a trendy lunch spot
- Insta-worthy photos in Covent Garden, a retail wonderland with the most exciting pop-up spaces and makeup & beauty stores

An unmissable London fashion and lifestyle experience!

About This Deal

This is a typical itinerary for this product

Stop At: Kensington, London England

We explore the amazing fashion collection at the Victoria and Albert Museum and hear fun stories about its most unique objects

Duration: 1 hour

Stop At: Chelsea, Chelsea, London, England

We take an off-the-beaten-path route to see fantastic windows, pretty cafés and learn the history of King’s Road, an iconic fashion street once frequented by supermodels and British legends

Duration: 45 minutes

Stop At: Belgravia, London, UK

We make a quick stop for delicious tea at an insta-worthy café in one of London’s most beautiful streets and discover a hidden courtyard with cool shops and restaurants.

Duration: 30 minutes

Stop At: St. James's, St. James's, London, England

We immerse ourselves in the quaint streets of St. James's to discover one-of-a-kind shops such as the one that inspired Alice in Wonderland's Mad Hatter. We visit Fortnum and Mason, a quintessentially British department store to find amazing gifts, and a cutting-edge concept store where we catch on the latest fashion collaborations and new designers.

Duration: 45 minutes

Stop At: Mayfair, London England

We explore the hidden gems of Mayfair, birthplace of Queen Elizabeth II, whilst admiring stunning Victorian architecture and John Nash's beautiful curved street: Regent Street.
We visit the store that inspired the film Kingsman, a unique concept store and discover the British brands chosen by red-carpet celebrities as well as Royalty like Kate Middleton and Meghan Markle.

Duration: 1 hour

Stop At: Soho, London England

We discover cult multibrand stores and hear tales of legendary Brits that have transformed the world of music and design whilst exploring historic fashion streets like Carnaby, the heart of 1960s cool, and the fabulous Liberty, a locals' favourite department store

Duration: 1 hour

Stop At: Covent Garden, London WC2E 9DD England

We wander around the hidden alleyways of this retail wonderland and its artisans market whilst taking cool photos and learning how the first public square in the city has turned into a vibrant shopping and dining destination

Duration: 1 hour

Additional Information

  • Confirmation will be received at time of booking
  • Not wheelchair accessible
  • Near public transportation
  • Infants must sit on laps
  • Not recommended for travelers with back problems
  • No heart problems or other serious medical conditions
  • Travelers should have a moderate physical fitness level
  • This is a private tour/activity. Only your group will participate
  • Face masks required for travelers in public areas
  • Face masks required for guides in public areas
  • Face masks provided for travelers
  • Hand sanitizer available to travelers and staff
  • Social distancing enforced throughout experience
  • Gear/equipment sanitized between use
  • Transportation vehicles regularly sanitized
  • Guides required to regularly wash hands
  • Regular temperature checks for staff
  • Temperature checks for travelers upon arrival
  • Paid stay-at-home policy for staff with symptoms
  • Contactless payments for gratuities and add-ons
  • All out itineraries have been adapted to comply with government regulations. New routes include: - Lesser crowded areas - Social distancing - Hand-picked facilities (with clean and safe restrooms) throughout the experience - Private shopping and chauffeured vehicles when required
  • Private Guide
  • Personalised Itinerary
  • Additional suggestions for the rest of your stay

  • Snacks - Tastings will be arranged upon request
  • Travelcards or taxi fares

Departure Point
London, UK

Departure Time
10:00 AM

6 hours

Return Details
London, UK

Voucher Info
You can present either a paper or an electronic voucher for this activity.

The tour identified in this promotion is made available through Viator. Groupon is not affiliated with or sponsored by the Fashiontrips in connection with this deal. Please contact Groupon customer service for all inquiries related to this offer. Inquiries placed to Viator will be directed back to Groupon.

This offer is not eligible for promo codes.

Fine Print

14-day cancellation rights do not apply; no refunds or exchanges permitted. Voucher valid only for date and time listed; may not be exchanged or redeemed for other dates. Purchaser name and phone number must be provided at checkout; this information will be shared with Viator and the tour operator for purposes of order fulfillment. Groupon promo codes may not be used for this offer. Groupon voucher Terms of Sale do not apply. See the tour operator's terms and conditions for this offer here. Offer is not eligible for our promo codes or other discounts.