86%
14%
Highlights
Learn some of the basics of big-name brand management in areas such as fashion through this BAC-accredited online institute
About This Deal
The Deal
Learn how to manage brands with this interactive, online course, with certificate awarded on completion. Tutor Fabio Cinquera has spent the last fifteen years working in communications departments for various luxury brands, while the institute boasting over 25 years’ in fashion-based education.
Additional details on the course can be found here.
Course Content:
- Module One: The History of Luxury
History and heritage of luxury | the social aspect of luxury today | an overview of luxury today
- Module Two: The Luxury Models Through History
From Chanel to Dior | the pyramid model, Yves Saint Laurent | Pret-A-Porter, Gucci and leather goods | success in Asia, Giorgio Armani | the Galaxy model
- Module Three: Luxury Identity
The identity prism | the nine signatures of the brands
- Module Four: Luxury Clientele
The different luxury clientele | relationship with the product or with teh logo? | luxury by continent | a different approach to segmentation | product, service, dream, history
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Module Five: Luxury Market Overview
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Module Six: Luxury Market Overview Continued
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Module Seven: The Luxury Environment
The luxury environment | the drivers of change in the luxury industry | brand stretching
- Module Eight: Luxury Branding
What is a brand | brand positioning | specification of luxury in branding
- Module Nine: Positioning and communication
Why traditional marketing does not work in luxury | positioning in luxury
- Module Ten: Marketing Mix For Success
Marketing mix as a key to success | the seven Ps
The Merchant
JD Campus London, accredited by the British Accreditation Council as a short course provider, boasts over two decades of experience as a fashion school. The team offer a range of online courses of differing lengths. Short courses include fashion marketing, styling and photography. Tutors are available for one-to-one support, and students can walk away with a certificate to help them climb the career ladder.
Reviews
JD Campus London boasts over 24,913 Facebook likes and over 2,309 Twitter followers.
Details verified 21 August 2014
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Fine Print
Validity:
Must redeem by 31 Oct 2015. Course content available for 12 months.
Purchase: Limit 1 per person. May buy 3 additional as gifts.
Booking: Required online at www.jdcampus.co.uk/groupon. Enter codes into the coupon code field. No cancellations, refund or exchange permitted.
Restrictions: Must be 16 or older. Internet connection required.
Original values: Verified using our merchant's website on 21 Aug 2015.
Purchase: Limit 1 per person. May buy 3 additional as gifts.
Booking: Required online at www.jdcampus.co.uk/groupon. Enter codes into the coupon code field. No cancellations, refund or exchange permitted.
Restrictions: Must be 16 or older. Internet connection required.
Original values: Verified using our merchant's website on 21 Aug 2015.
About JD Campus London
Groupon Customer Reviews
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