The Course

Beginners or intermediate students can take advantage of this 10-module course designed to turn learners into budding professionals. Lessons teach best practice for managing the social media marketing and online reputation of a website or local business. Top social networks like Facebook, Twitter, YouTube and Yelp are covered, with learning material including live, interactive video lessons from experts in the field, online instruction and a question and answer session. Once registered, learners can benefit from 12 months’ access to the course material, allowing them to learn at their own pace.

See here for full course details.

Modules

• Introduction
• Content and Community Building
• Google+ and Pinterest: Visual Social Media (On Demand)
• YouTube: Video and Virality
• Twitter: Communicating Concisely
• LinkedIn: Professional Networking in the Digital Space
• Facebook: Build a Base and Learning to Like
• Social Media Analysis
• Online Reputation Management
• Strategy

The Merchant

The Shaw Academy provides a range of online programmes and certified courses, each accessible on a variety of digital devices. Options range from household budgeting to health and fitness, as well as photography, online marketing and advanced financial trading. The academy’s courses also include tutor support and a round-the-clock technical help desk.

Reviews

The Shaw Academy has gathered over 7,000 likes to date on Facebook.

Details verified 18 February 2015.

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