Looking for the ultimate way to see London in just one day? This offer has got you covered with both bus tours and attraction entries included. Get on board for an unforgettable ride through London's streets while having the freedom to hop off at any stop. Plus, enjoy exclusive dining deals along the way!

What We Offer

One-Day or 24-Hours Hop-On Hop-Off Bus Tour Ticket for Adult & Child

Highlights

• Explore the city with a 1 day or 24-hours Hop-on Hop-off Bus Tour
• Enjoy access to some of London’s best attractions
• The only pass that includes Merlin's London Attractions
• Receive great dining deals and discounts with a tastecard membership
• Discover the sights of London with convenience
• Thames River cruise
• Two free walking tours

Inclusions

• 1 day or 24-hours Hop-on Hop-off Bus Tour ticket
• Entry to selected attractions
• Exclusive tastecard membership
• Thames River cruise*
• Two free walking tours*

What's Excluded:

• Transportation

Please Note:

• Golden Pass and tastecard membership are both valid for 30 days.
• Only with the 24 hour bus tour options

Overview

Golden Pass allows you to see more of the city for less! Unlock the best of London with this ultimate sightseeing experience, and enjoy flexibility, convenience and amazing savings.

Golden Pass is valid for 30 days and includes a 1 day or 24-hours Hop-on Hop-off Bus Tour, as well as access to some of London’s most iconic attractions. You will also receive an exclusive tastecard membership.

1 day or 24-hours Hop-on Hop-off Bus Tour

• Explore London with a 1-day or 24-hours Hop-on Hop-off Bus Tour where you can see the city’s famous sights.
• Enjoy live commentary and multilingual audio guides as you travel past landmarks such as Big Ben, Westminster Abbey, the Tower of London, Trafalgar Square, and so much more.
• You can hop on and off as many times as you please throughout your journey.

Thames River Cruise & Free Walking Tours*

• Included with your Hop-on Hop-off Bus Tour ticket, you can enjoy a stunning cruise along the River Thames.
• Choose to depart from Westminster or Tower Millennium Pier and soak up the views of the capital from a new perspective.
• You will also receive two free walking tours - the Jack the Ripper Walking Tour and/or the Royal London Walking Tour, led by a knowledgeable guide.

Choose Your Attractions

Tailor your experience to make your time in London unforgettable by selecting 1 to 2 attractions from London’s most famous landmarks and entertainment spots. The more attractions you choose, the greater the savings! Choose from:

• London Eye: Enjoy unrivalled views of London from a high-tech glass capsule.
• Madame Tussauds London: Mingle with lifelike wax figures of royalty and your favourite celebrities.
• SEA LIFE London Aquarium: Discover amazing marine life up close and personal.
• Shrek’s Adventure! London: Take a trip to the realm of Far Far Away and meet Shrek and his friends.
• The London Dungeon: Uncover London’s dark and gruesome history in a thrilling immersive experience.
• London Zoo: See animals big and small from around the world in amazing habitats.
• Westminster Abbey: Explore the UK's traditional place of coronation.
• Tower of London: Dare to enter the formidable tower with a fascinating history of torture and triumph.
• Kensington Palace: Visit the official London home of The Duke and Duchess of Cambridge.
• London by Night Bus Tour: See famous London landmarks and locations lit up after dark.
• Afternoon Tea Bus: Enjoy scones, finger sandwiches, sweet treats, and delicious drinks as you tour London.

Tastecard

Every Golden Pass includes a complimentary tastecard membership valid for 30 days. Enjoy offers such as:

• 2 for 1 dining, 25% off the total bill and 50% off food at 1000s of restaurants
• Special discounts at cinemas and the UK’s top attractions
• 50% off pizza delivery at participating chains
• 25% off barista-made drinks at chains and independent stores

Why You Should Seize The Deal

The Golden Pass is London’s most comprehensive sightseeing experience, combining flexibility, value, and unforgettable attractions. It includes a 1-day or 24-hour Hop-on Hop-off Bus Tour, allowing travellers to explore iconic sights like Big Ben, Tower of London, and Westminster Abbey at their own pace with live commentary and multilingual audio guides. This is the only pass that grants access to Merlin’s London Attractions, such as the London Eye, Madame Tussauds, SEA LIFE Aquarium, Shrek’s Adventure, and The London Dungeon.

Guests also enjoy a Thames River Cruise and two free guided walking tours—the spine-tingling Jack the Ripper Tour and the regal Royal London Tour. On top of that, users unlock exclusive dining discounts with a tastecard membership. With flexible options to add more top-tier attractions—from Kensington Palace to the Afternoon Tea Bus Tour—the Golden Pass delivers exceptional savings, unmatched variety, and 30-day validity, making it the ultimate way to experience London.