The Deal

• Interactive online teaching with certificate awarded on completion.
• Tutor Fabio Cinquera has spent the last fifteen years working in communications departments for various luxury brands.  
• Institute boasting over 25 years’ in fashion-based education.
• Additional details on the course can be found here.

Course Content:

• Module One: The History of Luxury

History and heritage of luxury | the social aspect of luxury today | an overview of luxury today

• Module Two: The Luxury Models Through History

From Chanel to Dior | the pyramid model, Yves Saint Laurent | Pret-A-Porter, Gucci and leather goods | success in Asia, Giorgio Armani | the Galaxy model

• Module Three: Luxury Identity

The identity prism | the nine signatures of the brands

• Module Four: Luxury Clientele

The different luxury clientele | relationship with the product or with teh logo? | luxury by continent | a different approach to segmentation | product, service, dream, history

• Module Five: Luxury Market Overview

• Module Six: Luxury Market Overview Continued

• Module Seven: The Luxury Environment

The luxury environment | the drivers of change in the luxury industry | brand stretching

• Module Eight: Luxury Branding

What is a brand | brand positioning | specification of luxury in branding

• Module Nine: Positioning and communication

Why traditional marketing does not work in luxury | positioning in luxury

• Module Ten: Marketing Mix For Success

Marketing mix as a key to success | the seven Ps

The Merchant

JD Campus London, accredited by the British Accreditation Council as a short course provider, boasts over two decades of experience as a fashion school. The team offer a range of online courses of differing lengths. Short courses include fashion marketing, styling and photography. Tutors are available for one-to-one support, and students can walk away with a certificate to help them climb the career ladder.