Online Luxury Brand Management Course for £19 with BAC Accredited Institute JD Campus (94% Off)
Similar deals
Learn some of the basics of big-name brand management in areas such as fashion and motoring through this BAC-accredited online institute
The Deal
- Interactive online teaching with certificate awarded on completion.
- Tutor Fabio Cinquera has spent the last fifteen years working in communications departments for various luxury brands.
- Institute boasting over 25 years’ in fashion-based education.
- Additional details on the course can be found here.
Course Content:
- Module One: The History of Luxury
History and heritage of luxury | the social aspect of luxury today | an overview of luxury today
- Module Two: The Luxury Models Through History
From Chanel to Dior | the pyramid model, Yves Saint Laurent | Pret-A-Porter, Gucci and leather goods | success in Asia, Giorgio Armani | the Galaxy model
- Module Three: Luxury Identity
The identity prism | the nine signatures of the brands
- Module Four: Luxury Clientele
The different luxury clientele | relationship with the product or with teh logo? | luxury by continent | a different approach to segmentation | product, service, dream, history
-
Module Five: Luxury Market Overview
-
Module Six: Luxury Market Overview Continued
-
Module Seven: The Luxury Environment
The luxury environment | the drivers of change in the luxury industry | brand stretching
- Module Eight: Luxury Branding
What is a brand | brand positioning | specification of luxury in branding
- Module Nine: Positioning and communication
Why traditional marketing does not work in luxury | positioning in luxury
- Module Ten: Marketing Mix For Success
Marketing mix as a key to success | the seven Ps
The Merchant
JD Campus London, accredited by the British Accreditation Council as a short course provider, boasts over two decades of experience as a fashion school. The team offer a range of online courses of differing lengths. Short courses include fashion marketing, styling and photography. Tutors are available for one-to-one support, and students can walk away with a certificate to help them climb the career ladder.
Learn some of the basics of big-name brand management in areas such as fashion and motoring through this BAC-accredited online institute
The Deal
- Interactive online teaching with certificate awarded on completion.
- Tutor Fabio Cinquera has spent the last fifteen years working in communications departments for various luxury brands.
- Institute boasting over 25 years’ in fashion-based education.
- Additional details on the course can be found here.
Course Content:
- Module One: The History of Luxury
History and heritage of luxury | the social aspect of luxury today | an overview of luxury today
- Module Two: The Luxury Models Through History
From Chanel to Dior | the pyramid model, Yves Saint Laurent | Pret-A-Porter, Gucci and leather goods | success in Asia, Giorgio Armani | the Galaxy model
- Module Three: Luxury Identity
The identity prism | the nine signatures of the brands
- Module Four: Luxury Clientele
The different luxury clientele | relationship with the product or with teh logo? | luxury by continent | a different approach to segmentation | product, service, dream, history
-
Module Five: Luxury Market Overview
-
Module Six: Luxury Market Overview Continued
-
Module Seven: The Luxury Environment
The luxury environment | the drivers of change in the luxury industry | brand stretching
- Module Eight: Luxury Branding
What is a brand | brand positioning | specification of luxury in branding
- Module Nine: Positioning and communication
Why traditional marketing does not work in luxury | positioning in luxury
- Module Ten: Marketing Mix For Success
Marketing mix as a key to success | the seven Ps
The Merchant
JD Campus London, accredited by the British Accreditation Council as a short course provider, boasts over two decades of experience as a fashion school. The team offer a range of online courses of differing lengths. Short courses include fashion marketing, styling and photography. Tutors are available for one-to-one support, and students can walk away with a certificate to help them climb the career ladder.
Need To Know Info
Purchase: Limit 1 per person. May buy 3 additional as gifts.
Booking: Required online at www.jdcampus.co.uk/groupon. Enter codes into the coupon code field. No cancellations.
Restrictions: Must be 16 or older.
Original values: Verified using our merchant's website on 21 Apr 2015.
Merchant is solely responsible to purchasers for the care and quality of the advertised products and services.