The Course

This course takes aspiring authors through the principles of how to develop a book, from a concept to a published product. The course material draws on the experiences of successful writers and experts, and is hosted by Shaa Wasmund, best-selling author of Stop Talking, Start Doing, who has been featured in The Sunday Times, The Guardian and on the BBC. Delivered through a series of videos, the tuition talks budding authors through different approaches to publishing and selling their book, while avoiding the pitfalls commonly encountered by those new to the industry.

Course Contents

• Avoiding the mistakes first time authors make

• Finding the right publisher

• Deciding between traditional, hybrid or self-publishing

• Finding editors, ghost writers and collaborators

• Nailing a book idea and making it attractive to publishers

• Getting the most from a publisher

• Creating a platform that will help to maximise sales