The Deal

Budding marketers can pick up a variety of tips, tricks and advice as part of an online marketing diploma (usually £849). The course enables students to learn everything from page and image design to social media, email campaigns and search engine optimisation (SEO) from the comfort of their own home. Each module contains live presentations, recordings, Q and As, and practical methods designed to be used in real-world scenarios. An NCFE accredited diploma is awarded upon successful completion of the course, with certificates available for an additional £15. The course is conducted over four weeks, with seminars held live from 8pm and also available as recordings.

The timetable can be viewed with course details here.

Syllabus

• The foundation of diploma in digital marketing

• Web development for the digital marketer

• Web design for the digital marketer

• Tracking success

• Software as a service (SaaS)

• Pay per click advertising (PPC)

• Online affiliate marketing

• Search engine optimisation

• Social marketing and online reputation management (ORM)

• Email marketing and building a platform for success

The Merchant

The Shaw Academy provides a range of online programmes, such as diploma courses, each accessible on a variety of digital devices. Options range from household budgeting to health and fitness, as well as diplomas in photography, online marketing and advanced financial trading. The academy’s courses include tutor support and a round-the-clock technical help desk.

Reviews

Yet to be widely reviewed, Shaw Academy has gathered over 7,000 likes on Facebook.

Details verified 18 February 2015.

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