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Things to Do in London: Top Sightseeing Spots and Local Favourites

From iconic landmarks to hidden gems, sightseeing in London offers a dynamic blend of culture, history, and adventure. Whether you're a first-time visitor or a curious local, there are endless tours and experiences in London waiting to be explored. Book guided walks, bus tours, or family-friendly excursions and enjoy exclusive discounts and offers with Groupon. Discover what makes London one of the world's most captivating cities, all while saving on unforgettable activities and events.

Explore London’s Iconic Landmarks with Sightseeing Tours

There’s no better way to discover London than with a sightseeing tour that showcases the capital’s most famous spots. From the Tower of London to Buckingham Palace, Big Ben to Westminster Abbey, you’ll uncover the city’s rich heritage in style. Many London bus tours offer panoramic views and live commentary, perfect for both tourists and locals rediscovering their city. Book in advance to enjoy discounted sightseeing packages and skip-the-line access to top attractions.

Discover Hidden Gems with Walking Tours

For those seeking a deeper connection with the city, walking tours of London reveal the stories behind its streets. Explore atmospheric alleys in Soho, uncover East London’s street art, or walk through the literary history of Bloomsbury. Many operators offer budget-friendly group tours or private options, with Groupon deals on local tours that help you experience more for less.

Unmissable Experiences at London Museums and Galleries

From the British Museum to the V&A, London’s museums are packed with treasures. Whether you’re after interactive exhibits for the kids or world-class art collections, there’s something for everyone. Keep an eye out for family-friendly museum vouchers and discounted entry tickets, especially during school holidays. Head to London museum offers for the latest deals and exhibitions not to be missed.

Hop-On, Hop-Off Bus Tours for Easy Exploration

If you want a flexible itinerary, hop-on hop-off London bus tours offer a convenient way to explore the city’s key attractions at your own pace. Choose a 24- or 48-hour pass and get access to dozens of stops around the capital. Most tours come with free extras, like Thames River cruises or walking tours, making them a great-value option for budget travellers. Use Groupon to find cheap sightseeing tickets and maximise your experience without overspending.

Family Days Out and Group Activities in London

Planning a day out with kids or friends? London’s sightseeing scene has you covered with family-friendly activities and group experiences across the city. From Harry Potter studio tours to rides on the London Eye, you’ll find plenty of exciting options. Save money on tickets and experiences with local deals on things to do in London. Many attractions also offer group discounts, making it easy to enjoy more together.

Seasonal Sightseeing and Special Events

From summer festivals in Hyde Park to Christmas lights in Covent Garden, London’s seasonal events bring a fresh perspective to sightseeing throughout the year. Plan ahead with ticket bundles and early-bird deals, especially for popular tours during peak times. Visit London leisure activity offers to uncover current events and discounted tickets to top seasonal highlights.

Map Out Your Perfect Day with Tour Packages

Want to make the most of your visit? Tour packages allow you to combine multiple London attractions into one curated day of discovery. Choose from themed itineraries like historic London, royal London, or modern art and culture. These packages often include transport, entry fees, and guided commentary, giving you a stress-free and enriching experience. Check Groupon’s city tour packages for offers tailored to your interests and budget. Whether you're seeking the best sightseeing tours, guided excursions, or discounted tickets to London's top attractions, there's no shortage of unforgettable adventures and savings waiting for you. Browse the latest deals, book your place, and see London in a whole new light.

Top London Sightseeing Tours Comparison

🚌 Tour Name 🌟 Top Highlight 📍 Meeting Point 💷 Price (From) ⏱️ Duration 📅 Booking Required ⚡ Instant Booking 👨‍👩‍👧‍👦 Family Friendly ⭐ Rating
Thames River Cruise Views of Big Ben & Tower Bridge Westminster Pier £14 40–60 minutes Yes ✅ Yes ✅ Yes ⭐⭐⭐⭐⭐
London Eye Fast-Track Entry + Cruise Ride the London Eye + river cruise County Hall, South Bank £37 90 minutes Yes ✅ Yes ✅ Yes ⭐⭐⭐⭐⭐
Jack the Ripper Walking Tour Explore dark alleyways & real murder sites Aldgate East Station £15 2 hours Yes ❌ No ❌ Not suitable ⭐⭐⭐⭐
West End Musical Walking Tour Live performances of musical hits Covent Garden £22 2 hours Yes ✅ Yes ✅ Yes ⭐⭐⭐⭐⭐
London Harry Potter Tour Filming locations like Diagon Alley Leicester Square £18 2–2.5 hours Yes ✅ Yes ✅ Yes ⭐⭐⭐⭐⭐

Frequently Asked Questions

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What are the best sightseeing tours in London for first-time visitors?
First-time visitors to London should explore the city’s key landmarks through hop-on hop-off bus routes that pass iconic sites like Big Ben, the Tower of London, St Paul's Cathedral, and Buckingham Palace. These tours typically include audio commentary in multiple languages and allow you to explore at your own pace. River cruises along the Thames add a scenic dimension to your tour, with stops near the London Eye and Tower Bridge. For those who prefer to walk, guided tours around Westminster or the historic streets of Soho and Covent Garden offer insight into the city's political history and cultural vibrancy.
How can I find discounted sightseeing tours in London?
Are there guided tours that include entry to major London attractions?
What is the average cost of a sightseeing tour in London?
Are there family-friendly sightseeing tours in London?
Where do most London sightseeing tours start from?
Can I book same-day sightseeing tours in London?
Are there any sightseeing tours in London available in multiple languages?
What is the best time of day to take a sightseeing tour in London?
Do any London sightseeing tours offer hotel pickup?

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