From iconic landmarks to hidden gems,
sightseeing in London offers a dynamic blend of culture, history, and adventure. Whether you're a first-time visitor or a curious local, there are endless
tours and experiences in London waiting to be explored. Book guided walks, bus tours, or family-friendly excursions and enjoy exclusive discounts and offers with Groupon. Discover what makes London one of the world's most captivating cities, all while saving on unforgettable activities and events.
Explore London’s Iconic Landmarks with Sightseeing Tours
There’s no better way to discover London than with a sightseeing tour that showcases the capital’s most famous spots. From the Tower of London to Buckingham Palace, Big Ben to Westminster Abbey, you’ll uncover the city’s rich heritage in style. Many
London bus tours offer panoramic views and live commentary, perfect for both tourists and locals rediscovering their city. Book in advance to enjoy
discounted sightseeing packages and skip-the-line access to top attractions.
Discover Hidden Gems with Walking Tours
For those seeking a deeper connection with the city,
walking tours of London reveal the stories behind its streets. Explore atmospheric alleys in Soho, uncover East London’s street art, or walk through the literary history of Bloomsbury. Many operators offer budget-friendly group tours or private options, with
Groupon deals on local tours that help you experience more for less.
Unmissable Experiences at London Museums and Galleries
From the British Museum to the V&A, London’s museums are packed with treasures. Whether you’re after interactive exhibits for the kids or world-class art collections, there’s something for everyone. Keep an eye out for
family-friendly museum vouchers and discounted entry tickets, especially during school holidays. Head to
London museum offers for the latest deals and exhibitions not to be missed.
Hop-On, Hop-Off Bus Tours for Easy Exploration
If you want a flexible itinerary,
hop-on hop-off London bus tours offer a convenient way to explore the city’s key attractions at your own pace. Choose a 24- or 48-hour pass and get access to dozens of stops around the capital. Most tours come with free extras, like Thames River cruises or walking tours, making them a great-value option for budget travellers. Use Groupon to find
cheap sightseeing tickets and maximise your experience without overspending.
Family Days Out and Group Activities in London
Planning a day out with kids or friends? London’s sightseeing scene has you covered with
family-friendly activities and group experiences across the city. From Harry Potter studio tours to rides on the London Eye, you’ll find plenty of exciting options. Save money on tickets and experiences with
local deals on things to do in London. Many attractions also offer group discounts, making it easy to enjoy more together.
Seasonal Sightseeing and Special Events
From summer festivals in Hyde Park to Christmas lights in Covent Garden,
London’s seasonal events bring a fresh perspective to sightseeing throughout the year. Plan ahead with ticket bundles and early-bird deals, especially for popular tours during peak times. Visit
London leisure activity offers to uncover current events and discounted tickets to top seasonal highlights.
Map Out Your Perfect Day with Tour Packages
Want to make the most of your visit? Tour packages allow you to combine multiple London attractions into one curated day of discovery. Choose from themed itineraries like historic London, royal London, or modern art and culture. These packages often include transport, entry fees, and guided commentary, giving you a stress-free and enriching experience. Check
Groupon’s city tour packages for offers tailored to your interests and budget. Whether you're seeking the best sightseeing tours, guided excursions, or discounted tickets to London's top attractions, there's no shortage of
unforgettable adventures and savings waiting for you. Browse the latest deals, book your place, and see London in a whole new light.
Top London Sightseeing Tours Comparison
| 🚌 Tour Name |
🌟 Top Highlight |
📍 Meeting Point |
💷 Price (From) |
⏱️ Duration |
📅 Booking Required |
⚡ Instant Booking |
👨👩👧👦 Family Friendly |
⭐ Rating |
| Thames River Cruise |
Views of Big Ben & Tower Bridge |
Westminster Pier |
£14 |
40–60 minutes |
Yes |
✅ Yes |
✅ Yes |
⭐⭐⭐⭐⭐ |
| London Eye Fast-Track Entry + Cruise |
Ride the London Eye + river cruise |
County Hall, South Bank |
£37 |
90 minutes |
Yes |
✅ Yes |
✅ Yes |
⭐⭐⭐⭐⭐ |
| Jack the Ripper Walking Tour |
Explore dark alleyways & real murder sites |
Aldgate East Station |
£15 |
2 hours |
Yes |
❌ No |
❌ Not suitable |
⭐⭐⭐⭐ |
| West End Musical Walking Tour |
Live performances of musical hits |
Covent Garden |
£22 |
2 hours |
Yes |
✅ Yes |
✅ Yes |
⭐⭐⭐⭐⭐ |
| London Harry Potter Tour |
Filming locations like Diagon Alley |
Leicester Square |
£18 |
2–2.5 hours |
Yes |
✅ Yes |
✅ Yes |
⭐⭐⭐⭐⭐ |
