The Deal

Stepping through the cobblestone Nottingham Court entrance, customers can begin treatment by getting lathered-up for a shampooing. A stylist will then transform tresses with a quick cut before beginning a streamlining Brazilian keratin blow dry treatment. Designed to reduce frizz and add shine, the treatment aims to keep locks looking smooth even in the hairiest of situations. Clients also receive 50% off their next two visits to the salon when getting a highlights, colour or hair cut.

The Merchant

In a stylish, open-plan space in Covent Garden, The Alterity Studio is home to leather chairs and large mirrors set against exposed brick walls and a dark wooden floor, where stylists perform a range of snipping and straightening services. Doors are open to unisex clients for both evening and weekend appointments.