First opened in Soho in 1926, Patisserie Valerie follows artisan baking traditions brought to London by Belgian-born Madam Valerie whose mission was to introduce continental patisserie to the English. Now boasting over 120 multiple venues nationwide, the company adorns its cafes with a 1950s-inspired decor and serves up an array of freshly-made cakes, craft patisseries, breakfasts, lunches, coffees and loose leaf teas. Their specialties include meticulously crafted croissants and viennoiseries, as well as homemade Italian-style gelato ice cream.