Opening its Covent Garden doors to a range of colourful snipping services, Alterity Studio focuses on taming tresses for women and men with evening and weekend appointments. Floor to ceiling mirrors propped on exposed brick walls reflect the salon’s rich wooden open plan floor, where stylists take charge of follicle transformations with scissors and blow dryers in hand. Keeping cutting edge with Brazilian blow dry treatments, the salon aims to keep beauty within arm’s reach with appointments until 7.30pm on weekdays.

Stepping through the cobblestone Nottingham Court entrance, customers can expect to begin their tip topping treatment with a lathered-up shampoo and wash. A stylist will then trim tresses into a transformative new ‘do before beginning the streamlining Brazilian keratin blow dry treatment. Designed to improve the appearance of shiny locks, the treatments aims to leave hair looking smooth and frizz-free even in the hairiest of situations.