The Deal

Stepping through the cobblestone Nottingham Court entrance, customers can begin treatment by getting lathered-up for a shampooing. A stylist will then transform tresses with a quick cut before beginning a streamlining Brazilian keratin blow-dry treatment. Designed to reduce frizz and add shine, the treatment aims to keep locks looking smooth even in the hairiest of situations.

The Merchant

In a stylish, open-plan space in Covent Garden, The Alterity Studio is home to leather chairs and large mirrors set against exposed brick walls and a dark wooden floor, where stylists perform a range of snipping and straightening services. Doors are open to unisex clients for both evening and weekend appointments.