Follow the steps in this Facebook Marketing Essentials course to get the maximum results from the largest social media platform in the world. This course has been created by social media manager Latasha James, who has worked with Fortune 500 companies and startups. She loves helping businesses like yours double their income.

What We Offer

• Facebook Marketing Essentials Online Course
  • This course is Accredited by ICOES and CPD Continuing Professional Development (CPD) Certified.
  • Free Proof of Completion - When you successfully complete an International Open Academy course, you can order a digital certificate of achievement with your name and the course on it. Successfully completing a course means that you have completed each lesson in full, and passed your exams.

In this video course, you will learn how to create a Facebook business page with strong branding and the right message, get more likes on Facebook organically, create engaging content, troubleshoot common problems, launch Facebook ads that target the right people, and measure analytics to get invaluable insight into your viewers.

Whether you own a business or want to be a digital marketing manager, this course will help you. Tap into Latasha's vast knowledge to fast track your way to mastering Facebook for business. Our Facebook marketing course is all you need to put your company in front of customers looking for exactly what you have to offer.

Course content:

Module 1: Making The Most Out Of Your Facebook Page

• Meet your tutor, social media manager, and YouTuber, Latasha James
• How this course will help you
• Your industry focused Facebook page setup
• Creating great branding for your Facebook page
• Using Facebook as your CRM
• Additional Facebook features

Module 2: Building A Successful Content Strategy

• Understanding Facebook’s potential for your business
• How to increase your Facebook organic reach
• Creating the best images and videos for your Facebook page
• Facebook Live strategy
• Scheduling Tools for Facebook

Module 3: Mobilizing Facebook Groups

• What Facebook groups can help you achieve
• Creating a successful Facebook group
• Attracting a large number of people to your Facebook group
• Content strategy for posting to Facebook groups
• Solving common problems that group admins face

Module 4: Facebook Ads Optimized

• Boosting vs. Ad campaigns
• Ad objectives and KPIs
• Facebook ad content formats and how to create them
• Custom-building loyal audiences
• Retargeting with the Facebook Pixel

Module 5: All-important Analytics

• The importance of KPIs and measuring analytics
• Facebook Metrics defined
• Unlocking the power of Post Analytics
• Understanding Page Insights
• Making the most of Group Insights
• Your learning journey and farewell

Requirements

International Open Academy courses are designed for anyone with an interest in learning. No formal qualifications are required to study with us. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.

Why You Should Grab The Offer

This offer stands out because it combines practical knowledge with strategic insights taught by an experienced social media manager like Latasha James. Her expertise makes complex concepts easy to understand and apply directly to real-world scenarios. Learners will explore modules that cover everything from page setup optimization to maximizing reach through targeted ad campaigns. Plus, valuable tips on boosting engagement organically make this course essential for anyone serious about improving their online presence.