Highlights
This unique experience brings together high-energy music and engaging storytelling, drawing inspiration from Soho's rich rock history. The result is an unforgettable auditory adventure that will leave you enthralled and eager for more. By combining powerful sounds with captivating narratives, this sonic journey takes listeners on a thrilling ride they won t soon forget.
About This Deal
Departure Point
- I’ll be at the meeting location from 15 minutes before the scheduled start time, holding a flag with my logo clearly displayed to make it easy for guests to spot me.
Return Details
- Savile Row, London W1S, UK
Duration
2 hours - 3 hours
Languages Available
- Human tour guide - English
Points of Interest
Stop At: Denmark Street
Denmark Street, , London
London’s original Tin Pan Alley — where the walls practically hum with guitar riffs. Denmark Street launched legends. The Sex Pistols squatted here, The Kinks rehearsed upstairs, and David Bowie laid down demos just doors away. It’s where punks, rockers and hit-makers all crossed paths in smoky studios and back-alley clubs. Even today, its music shops echo with the ghosts of greatness. On tour, we’ll trace the rebellious roots of British rock right back to where it was born.
Duration: 10 minutes
Stop At: Seven Dials
London
Seven Dials was once the gritty playground for artists before they were legends. We'll connect the dots between hidden venues, vintage record haunts and the rebel creatives who turned this sleepy square into a rock and roll hub. From punk poetry to glam grit, the stories here are as layered as a good double album.
Duration: 10 minutes
Stop At: Shaftesbury Avenue
London
Theatreland with a rock soul. Shaftesbury Avenue might be known for musicals, but it's also where rock stars came to get theatrical. Think Hendrix hanging with playwrights, or Bowie blending glam with drama. It’s where Soho’s bright lights met the underground beat. We’ll dive into the surprising ways rockstars used this street — from spontaneous performances to scandalous nights.
Duration: 10 minutes
Stop At: Ronnie Scott's Jazz Club
47 Frith Street, , London
You haven’t really heard Soho until you’ve heard Ronnie Scott’s. Whilst it's world-famous for jazz, this club had a serious rock crossover. Hendrix played here. So did Jeff Beck and Sting. We'll talk about the late-night jams, unexpected collaborations, and the rock legends who have walked through these doors.
Duration: 10 minutes
Stop At: Berwick Street Market
Berwick St, Soho, London
Trident isn’t just a studio — it’s sacred ground. This is where Queen, The Beatles and Bowie recorded some of their most iconic tracks. Walking by, you'd never guess the revolution that happened behind those doors. On the tour, we’ll pull back the curtain on Trident’s rock royalty sessions and the magic that shaped music history.
Duration: 10 minutes
Stop At: Broad Street Cholera Pump
Broadwick Street at Lexington Street, London
Stand on the shoulders of giants and stroll past legendary record shops and talk about the indie scene that kept rock alive in the era of Britpop and beyond.
Duration: 10 minutes
Stop At: Carnaby Street
London
What’s a Victorian water pump doing on a rock and roll tour? Trust us, it's worth it. Because just like a great band, rock history thrives on unexpected turns. We’ll tie in this quirky spot to the spirit of rebellion, disruption, and standing against the mainstream.
Duration: 10 minutes
Stop At: Ziggy Stardust Plaque
23 Heddon Street, London, England W1B 4BQ
Swinging London started here. Carnaby was the stomping ground for the mods, rockers, and style rebels of the '60s. A place where sound and style collided to create a new youth culture. We’ll relive the electric energy that made Carnaby the catwalk of rock.
Duration: 10 minutes
Stop At: Savile Row
London
Full Ziggy. Standing under that anonymous black sign. We’ll recreate the photo, talk about how Bowie redefined what it meant to be a rock star, and soak in the cosmic weirdness that made this street a portal to glam rock’s golden age.
Duration: 10 minutes
Additional Information
- Wheelchair accessible
- Infants and small children can ride in a pram or stroller
- Service animals allowed
- Public transportation options are available nearby
- Transportation options are wheelchair accessible
- Suitable for all physical fitness levels
Mobile or paper ticket accepted
The tour identified in this promotion is made available through Viator. Groupon is not affiliated with or sponsored by the Loudman Tours in connection with this deal. Please contact Groupon customer service for all inquiries related to this offer. Inquiries placed to Viator will be directed back to Groupon.
This offer is not eligible for promo codes.
Fine Print
14-day cancellation rights do not apply; no refunds or exchanges permitted. Voucher valid only for date and time listed; may not be exchanged or redeemed for other dates. Purchaser name and phone number must be provided at checkout; this information will be shared with Viator and the tour operator for purposes of order fulfillment. Groupon promo codes may not be used for this offer. Groupon voucher Terms of Sale do not apply. See the tour operator's terms and conditions for this offer here.
Offer is not eligible for our promo codes or other discounts.