Right, let's talk strategy. ASOS Black Friday 2025 runs from 28 November through 1 December, and if you're anything like us, you're already mentally filling your basket. Here's the thing — a bit of prep now can literally save you hundreds later. Before you dive in, check Groupon's ASOS discount codes for extra savings to kick things off.

Think of this as your insider's playbook for conquering ASOS's biggest sale of the year. We're talking up to 80% off everything, early access perks, and smart tactics that'll help you snag those must-have pieces before they sell out.

Key Dates for ASOS Black Friday 2025

The Four-Day Shopping Marathon

Here's what you need to know: ASOS Black Friday 2025 officially kicks off on Friday, 28 November and runs straight through to Cyber Monday on 1 December. That's four solid days of deals. You've got plenty of time to be strategic rather than panicked.

Unlike some retailers who drop everything at midnight, ASOS tends to roll out deals throughout the weekend. You might see different categories going on sale each day, or flash deals popping up for limited periods. The key is staying alert without burning yourself out.

Why These Dates Matter for Your Strategy

Friday typically sees the biggest selection of discounted items — think of it as the main event. Saturday and Sunday often bring additional markdowns on items that didn't sell as quickly. Then Cyber Monday usually features online-exclusive deals and last-chance offers on popular pieces.

Pro tip: if you see something you love on Friday but you're hoping for a bigger discount, check back Sunday evening. Just don't wait too long — popular sizes in trending pieces disappear fast.

Get Early Access: Your VIP Passes to Better Deals

Download the ASOS App for First Dibs

The ASOS app is basically your VIP pass to early access deals. App users typically get notifications about sales before they're announced on the website. This gives you a crucial head start on popular items.

Set up push notifications now — you'll thank yourself later when you're first in line for those discounted boots everyone's been eyeing. The app also makes checkout faster, which matters when you're competing with thousands of other shoppers for limited stock.

ASOS Premier: Is the £9.95 Investment Worth It?

ASOS Premier costs £9.95 per year and gives you unlimited next-day delivery. But here's the kicker — Premier members may also get early access to sales. If you're planning a decent-sized Black Friday haul, this could literally pay for itself.

Let's do the maths: standard next-day delivery costs £4 per order. If you place three orders during Black Friday weekend (maybe one for yourself, one for Christmas gifts, and one for that "I can't believe this is still available" moment), you've already saved money. Plus, you might get first dibs on the best deals. Our guide on whether ASOS Premier is worth it breaks down all the benefits in detail.

Student Discount Reality Check

Here's something important: your student discount might not stack with Black Friday deals. ASOS typically restricts discount code combinations during major sales, so don't count on getting an extra 10% off already discounted items.

That said, keep your student discount handy for any full-price items you might want to grab alongside your sale purchases. Every little bit helps, right?

Pre-Sale Prep: Set Yourself Up to Win

Build Your Strategic Wishlist

Start building your wishlist now, not on Black Friday morning. Browse through categories you're interested in and save items to your account. This serves two purposes: you'll get notifications if prices drop, and you'll have a ready-made shopping list when the sale goes live.

Focus on higher-priced items for your wishlist — that's where you'll see the biggest pound savings. A £200 coat at 50% off saves you more than a £20 top at the same percentage.

Check Price History (Don't Get Fooled)

Not all "Black Friday deals" are created equal. Some items get marked up before the sale, making the discount less impressive than it appears. If you've been watching something for a while, you'll know whether that 40% off is genuine or just clever marketing.

Keep notes on prices for items you're seriously considering. A quick screenshot of the original price can save you from disappointment later.

Budget Like a Pro

Set a realistic budget before the sale starts, and stick to it. Black Friday deals can be intoxicating, but buyer's remorse isn't cute. Consider what you actually need versus what looks tempting at 70% off.

One smart approach: allocate 70% of your budget to planned purchases and keep 30% for unexpected gems you discover during the sale. This way, you're prepared but still flexible. Be aware of any hidden ASOS costs that might affect your budget too.

During the Sale: Your Action Plan

Day-by-Day Shopping Strategy

• Friday morning: Hit your wishlist hard. Check the app first, then the website. Don't overthink — if something's on your list and the price is right, grab it.
• Saturday-Sunday: Browse new additions to the sale and check if any of your "maybes" have gotten better discounts. This is also when you might find unexpected gems in categories you hadn't considered.
• Monday: Last chance shopping. If you've been on the fence about something, this is decision time. Cyber Monday often brings final markdowns, but selection will be limited.

What to Expect: Up to 80% Off Everything

ASOS has historically offered discounts up to 80% during Black Friday. The biggest discounts usually apply to seasonal items, previous collections, and overstocked pieces. Current trends and new arrivals might see smaller but still significant markdowns of 20-40%.

Don't expect every single item to be discounted. Some exclusive collaborations or very new pieces might stay at full price. That's normal — focus on the thousands of items that will be reduced.

Returns Policy: Shop with Confidence

ASOS typically maintains their free returns policy during Black Friday, which means you can shop with confidence. If something doesn't fit quite right or looks different than expected, you're not stuck with it.

Just remember that return windows might be extended during the holiday season, but don't assume — check the specific terms when you place your order. Our tips on how to avoid return fees can help you navigate this smoothly.

1. Black Friday and Cyber Monday 2025 — ASOS
2. Premier Delivery | Free & Unlimited Next-Day — ASOS
3. Black Friday and Cyber Monday 2025 — ASOS