Let’s make ASOS Black Friday feel less like a scramble and more like a plan. ASOS Black Friday 2026 is expected to run from Friday 27 November through Cyber Monday, 30 November — with early access sometimes popping up on the app or for Premier members.

Want an extra layer of savings on top of the sale? Start by checking Groupon’s ASOS discount codes — they’re especially handy for full-price items, delivery perks, or promos that run alongside the main event.

Jump to: Key dates | Early access | Prep checklist | During the sale | Returns | FAQs

Know the 2026 dates so you shop at the right moment

The 4-day window most shoppers follow

ASOS Black Friday deals are expected to start on Friday 27 November 2026 and run through Monday 30 November 2026. ASOS often rolls out discounts in waves, so the best move is to check back daily (without living on the app).

How to use the dates to your advantage

• Friday: biggest selection (best for sizes and popular brands).
• Weekend: extra reductions can appear on slower movers.
• Cyber Monday: last-chance prices, but stock can be patchy.

Get early access perks that help you beat sell-outs

Use the ASOS app for faster alerts and quicker checkout

The ASOS app is often where early notifications land first. Turn on push notifications and you’ll be more likely to catch timed drops and restocks — plus checkout is usually quicker when your details are saved.

Is ASOS Premier worth it during Black Friday?

ASOS Premier costs £9.95 per year and includes unlimited next-day delivery. It may also come with early access at times (ASOS can change this year to year). If you tend to place multiple orders across a sale weekend, it can pay for itself fast.

If you want the full breakdown, here’s our guide on whether ASOS Premier is worth it.

Student discount rules to know (so you don’t waste time at checkout)

Your ASOS student discount often won’t stack on top of Black Friday reductions. It’s still useful for any full-price items you throw in (think new arrivals, exclusives, or brands that don’t get discounted).

Prep once so checkout takes seconds

Build a wishlist that actually saves you money

Add items to your wishlist now so you can spot price drops quickly. Prioritise higher-ticket pieces (coats, boots, occasionwear) where percentage discounts turn into real ££ savings.

Track prices so you recognise a real deal

If you’ve had your eye on something for a while, note today’s price (a screenshot works). It makes it much easier to tell whether a “big” discount is genuinely good value.

Set a budget you’ll still like next week

Black Friday is great. Surprise credit card bills are not. A simple way to stay sane:

• 70% for planned buys (wishlist items you actually want)
• 30% for unexpected finds (only if they’re a real bargain)

Shop smarter during the sale with a simple day-by-day plan

• Friday morning: Shop your wishlist first. If it’s your size and the discount is strong, check out.
• Saturday + Sunday: Look for extra markdowns and new additions to the sale.
• Cyber Monday: Treat it like the final sweep — great for leftovers and last-minute reductions, but don’t expect full size runs.

What discounts to expect from ASOS

ASOS often advertises discounts up to 80% off during Black Friday, but it’s usually up to 80% off selected lines. In practice, many shoppers see:

• 20–40% off on newer or in-demand items
• 30–60% off across a wide range of categories
• 60–80% off on clearance, seasonal leftovers, and overstock

Know the returns basics so you can buy with confidence

ASOS generally keeps returns running as normal during Black Friday, but delivery and returns timelines can get busy around peak season. Always check the latest terms shown at checkout for your order.

If you want to avoid common pitfalls, our guide on how to avoid ASOS return fees is a good quick read.