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GROUPON GUIDE TO LONDON

5 High Street looks to steal from London Fashion Week

Like most life events over the last year, London Fashion Week 2021 was a slightly different affair this season. Luckily, the fashion industry has always fostered innovation, and it wasn't going to let a simple pandemic ruin all of the fun. The coveted London Fashion Week tickets were replaced entirely with e-vites to private online shows, and the Front Row replaced with catwalk videos of London Fashion Week, all streamed at home. The only thing that couldn't be generated virtually were the after-parties, replaced with a cocktail at home alone (again).

If you're wondering what to invest in for your dramatic return to the real world, read through our Groupon Autumn Winter 2021 London Fashion Week round up, but this time with a high street twist. Here you'll find our guide to London Fashion Week’s best looks and how to emulate them at a fraction of the cost.

Molly Goddard London Fashion Week Arket tiered pale pink dress

 

Voluminous dresses

 

Designer: Molly Goddard

Highstreet: ARKET
Dress: £89
 

 

 

Silhouettes with shape are back with aplomb this season, with structural pieces from the virtual catwalk all clamouring for attention. Dresses with exaggerated puffed sleeves and ankle-skimming hemlines all in punchy colours made this couture look one of the most daring London Fashion Week trends.

Simone Rocha's balloon-shaped dresses in hot pink and scorching orange set the tone, but it was Molly Goddard who turned out a more wearable version of the look. We love ARKET's subtle take on her design, the Lustrous Gathered Dress features sloping shoulders and softly cascading pastel tiers. You'll get 10% off this dress if it's your first order with ARKET, so you've no excuse to omit it from your 2021 wardrobe.

 

Checked skirts

 

Designer: Bora Aksu
Highstreet: H&M
Skirt: £14.99

 

 

Plaid and pleats go hand in hand like Clueless and the 90s, which is why we've fallen in love all over again with Bora Aksu's take on the tartan trend. If a head-to-toe checked look is too daring for your tastes, break it up with some plain, chunky knitwear. Go short, like H&M's flirty, green Pleated Skirt, or if micro-mini-skirts aren’t your thing, opt for a midi-length version. Feeling brave? Clashing two colours or patterns together will ensure you nail that London Fashion Week street style.

H&M has a whole host of options to help you save on London Fashion Week looks, with most options available as part of its H&M Membership programme. You'll get 10% off your first order, deals on delivery and collect redeemable points for every pound you spend.

Halpern

 

Sequin eveningwear

 

Designer: Halpern
Highstreet: ASOS
Dress: £165

 

 

Spent most of the last year on Zoom calls in the same pair of jeans and a rotating array of fancy tops? You're not alone. This almost-post-pandemic season, London Fashion Week designers' desire for decadence was palpable. None more so than glamour-icon and magpie, Halpern, who trotted out some of London Fashion Week's best looks. “You want to feel like you're putting on clothing again,” says Halpern. “You want it to feel different than normal. I'm sick of comfort wear.”

Want the bling but don't have thousands of pounds to spend on Halpern's glittering creations? Check out this blue sequined high street iteration from ASOS's designer Edition range. The wrap-hem and electric blue colour makes this oversized blouson sleeve mini dress in royal blue sequin stands out for all of the right reasons. You get 15% off your first order with ASOS, plus at least a 10% student discount all year round.

Yuhan Wang

 

Floral pattern

 

Designer: Yuhan Wang
Highstreet: River Island
Dress: £32

 

 

Like a landscape waking up from a long winter ­­(how apt), London Fashion Week saw floral designs winding through several designer collections, including delicate work from Yuhan Wang. This year, we're straying from the pretty ditsy prints associated with spring and summertime: 2021's florals are a far more grown-up affair. Large, monochrome blooms in jacquard fabrics adorned everything from dresses – like this Red long sleeve floral smock dress from River Island – to full trouser suits and bright coats.

This is the perfect piece to take you through summer, autumn into winter: it'll look equally as good with black tights and chunky boots. You can save on this couture version of Wang's look by taking advantage of River Island's 10% student discount, or if you work for the NHS, you can also apply a 15% Blue Light Card discount.

All-white fashion

 

 

Designer: Temperley London
Highstreet: New Look
Dress: £25.99

 

 

When it comes to fashion, white is a colour that many feel is only for the brave. This look certainly demands attention, signalling that you're grown-up enough to avoid dropping your lunch on your lap on any given day. White lends a touch of sophistication to any outfit, whether you're adding a starched, plain white tee to a crisp pair of jeans, or you're donning full-length white lace, like this Temperley London Anglaise broderie dress.

Alice Temperley is renowned for her quintessentially British pieces and this Victoriana-style dress feeds into this aesthetic beautifully. New Look has many inspired iterations; our favourite is this flowing Petite White Shirred Puff Sleeve Midi Dress, complete with balloon sleeves. If you're a student, you can make a significant saving of 25% on it.

Whatever your style, you're bound to find something you can incorporate into your wardrobe this season. To help you to find your style without breaking your budget, visit Groupon's fashion discounts for more discounts on high street fashion brands.