Holland & Barrett Sale Guide 2026: Penny Sale, Black Friday & More
Want to stock up on supplements, vegan snacks, skincare or protein without paying full price? Holland & Barrett runs a few “drop everything” events every year — and if you time it right (hello, Penny Sale), you can cut the cost of your wellness routine dramatically.
Worth checking first: before you buy, see if there’s a H&B code you can stack on top of the on-site offers.
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Your 2026 Holland & Barrett shopping calendar at a glance
Holland & Barrett hasn’t published official 2026 sale dates yet. The calendar below is based on typical timing and recurring promo patterns — perfect for planning your bigger restocks.
| Month | What usually happens | Best things to buy |
|---|---|---|
| January | New Year wellness promos | Protein powders, weight management, fitness supplements |
| March | Likely Penny Sale window (mid–late month) | Everyday essentials, pricier staples you use weekly |
| June | Likely Penny Sale window + summer promos | Travel supplements, energy boosters, sun care |
| September | Likely Penny Sale window (back-to-routine timing) | Multivitamins, immune support, sports nutrition |
| November | Black Friday + Cyber Monday | Big restocks, gifts, premium brands |
| December | Possible Penny Sale window + Boxing Day and clearance | Gift sets, bundles, clearance skincare and wellness |
Holland & Barrett Penny Sale 2026
The Penny Sale is the one everyone waits for. The idea is simple: buy one qualifying item and get a second for just 1p. It’s basically buy-one-get-one-free with a twist — and it’s especially good value if you’re stocking up on higher-priced staples (like protein powders).
Predicted Penny Sale timing in 2026
- March 2026 (likely mid to late March)
- June 2026
- September 2026
- December 2026
Penny Sale pro tip: treat it like a “buy two” shop. Pick the products you’ll definitely finish (rather than impulse buys), then double up while the second is 1p.
- Restock your everyday essentials (multi-vitamins, iron, omega oils)
- Try premium products you’ve been side-eyeing
- Go bigger on sports nutrition (protein, bars, creatine)
Examples of Penny Sale-style value
- Precision Engineered Whey Protein — buy one tub, get a second for 1p (effective “two for nearly one” pricing)
- Holland & Barrett own-brand vitamins — ideal for stocking up
- Gentle iron and daily essentials — often included in multi-buy promos
Brands you might see included
- Miaroma
- Twinings
- Vitaskin
- Natures Garden
- Precision Engineered
Holland & Barrett Black Friday sale 2026
Black Friday is the best time to do a full restock — and the one event where it’s normal to see genuinely big cuts across popular categories. Expect discounts of up to 50%, plus multi-buy offers like 3 for 2.
Black Friday 2026 date: 27 November 2026. Holland & Barrett often starts early and keeps offers running beyond the weekend.
What you can usually save on
- Vitamins & supplements (including Holland & Barrett own-brand)
- Sports nutrition (whey protein, vegan protein, bars, creatine)
- Natural beauty (skincare, haircare, bath and body)
- Food & drink (from pantry staples to “healthier swaps”)
Recent Black Friday highlights to look out for again
- Sitewide: extra 15% off orders over £25
- Gifting: buy one get one half price on selected Christmas gifts
- Big-ticket savings: chunky price drops on specific hero products (like hair programmes and CBD)
- Groupon bonus: an exclusive £5 gift card when you spend over £35
App perk watch: in recent years, app users have seen extra discounts during early Black Friday promos (including an extra 25% off in mid-November). If you’re planning a bigger basket, it’s worth checking the app before you pay.
Holland & Barrett Cyber Monday sale 2026
If you miss Black Friday (or your wish list didn’t drop enough), Cyber Monday is your second bite of the apple. Deals are usually broad, with code-based discounts and category-wide offers.
Cyber Monday 2026 date: 30 November 2026. Offers often continue into early December.
Cyber Monday deals you’re likely to see
- Sitewide percentage-off codes (often around the 20% mark)
- Up to 50% off on selected beauty and skincare
- Deep discounts on sports nutrition (especially protein)
Holland & Barrett Boxing Day sale 2026
Boxing Day is for smart top-ups and clearance browsing — great if you’re not picky on flavours/scents and you’re happy to hunt for value.
Boxing Day 2026 date: 26 December 2026.
What’s usually worth buying in the Boxing Day sale
- Vitamins (easy, practical restocks)
- Coffee and coffee substitutes (including caffeine-free options)
- Bath and body (treat-yourself staples and giftable finds)
Typical Boxing Day-style sitewide discounts
- 15% off when you spend £25
- 20% off when you spend £50
- 25% off when you spend £75
How to save at Holland & Barrett all year round
No big sale on? You’ve still got options — and they’re surprisingly stackable if you plan your basket.
- Use a discount code when one’s available. Check Groupon’s Holland & Barrett discount codes page before you check out.
- Watch for multi-buy deals. Look out for regular 3 for 2 and buy one get one half price offers.
- Try Subscribe & Save. If you’re a repeat-buyer, it can offer up to 45% off recurring orders.
- Check delivery thresholds. Free delivery on orders over £30 can make a bigger basket better value.
- Join Rewards for Life. You’ll earn 4 points for every £1 spent, and points turn into money-off rewards.
- Use your eligibility discounts. Students can get 10% off with UNiDAYS (sometimes 20%), and NHS workers can get 5% off with a Blue Light Card.
- Newsletter + app = earlier heads-up. Penny Sale dates tend to appear close to launch, so alerts matter.
Quick answers
When’s the next Holland & Barrett Penny Sale in 2026?
Based on previous patterns, the first Penny Sale is likely to land in March 2026 (often mid to late month), with further events expected around June, September and December.
Does Holland & Barrett do Black Friday?
Yes. Black Friday is typically one of their biggest events, with discounts up to 50% and multi-buy deals across vitamins, supplements, sports nutrition and beauty.
When is Black Friday 2026?
Black Friday falls on 27 November 2026, with Cyber Monday on 30 November 2026.
How do I avoid missing a sale?
Use the newsletter and app for early notifications, and check for discount codes before you place a bigger order.
