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ASOS Maternity Buying Guide

21 Dec 2020

ASOS maternity dress

If you’re looking for maternity clothing, ASOS has an extensive collection to suit all tastes, budgets, and body types. In this article, we’ll discuss top tips and tricks for buying maternity clothes. We’ll also uncover some of the best items on offer at the popular retailer.

When to buy maternity clothes?

There’s no right or wrong answer for when you should buy maternity clothes as expectant mums will start wearing maternity clothing at all different times during their pregnancy. Though most women tend to update their wardrobe in the second trimester, there’s no harm in investing in bump-friendly clothing earlier. This is especially true if you’re already beginning to feel uncomfortable wearing tight trousers and tops. Continue reading to discover top ASOS maternity clothing tips.

What size maternity clothes should I buy?

Maternity clothes are larger in the bust, waist, and hip areas. Often, the correct size for you will match the size you usually wear. As all bodies are unique and your body shape and growth rate may vary, it’s well worth checking out the ASOS maternity size charts to find out how to take your measurements. You can then compare the figures against the chart for an exact size recommendation.

The size charts apply to ASOS Design items only, so sizing across other brands may vary. Remember to plan your clothing sizes to suit the season, too. For example, you might opt for lots of layers throughout the winter months, or choose cool, loose-fitting dresses in summer.

Alongside the main collection, there are three ranges of maternity clothing at ASOS:

  • Plus size maternity clothes. Clothing in this category goes up to a UK size 34 and includes dresses, tops, trousers, and more.
  • Petite maternity clothes. If you’re 5’3” or shorter, check out this range for the best fitting garments.
  • Tall maternity clothes. Women who are 5’9” in height are best suited to the tall clothing range. This offers dresses and trousers in longer lengths.

When is the ASOS maternity sale?

ASOS regularly holds sales, and you can typically pick up discounted maternity items with savings of up to 70% off. Don’t forget to watch out for Groupon promo codes, too. Codes change frequently, but offer excellent discounts such as an extra 20% off sale items.

ASOS maternity clothes: top picks

When looking for maternity clothing options, there are specific items that most women consider essential for keeping comfortable. Since you’re only going to be wearing these items for a relatively short time, you don’t want to blow your budget. Take a look at the top picks below to discover which items should be in every woman’s maternity wardrobe.

asos jeans

ASOS Maternity Jeans

As your body changes, you’ll be thankful for a good pair of maternity jeans. They’re extremely comfortable, and once you try them, you’ll probably never want to go back to your old jeans! Check out the ASOS Design Maternity High Rise Ridley ‘Skinny’ Jeans. They'll fit you from bump through to the baby’s arrival and beyond.


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asos maternity leggings

ASOS Maternity Leggings

If there’s anything more comfortable than jeans, it’s leggings. There are over 80 styles of maternity leggings in various patterns and textures, so you can pick a pair to suit your style. The stretchy fabric is perfect for growing bumps. The ASOS Design Maternity Petite Leggings are ideal for shorter ladies and are very affordable at just £8.


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ASOS pink maternity swimwear

ASOS maternity swimwear

If you’re off on holiday, planning a spa staycation, or just hitting the local pool for a swim; this retailer has a great variety of maternity swimwear. Many of the swimsuits have a ruched design, which is a fantastic feature that works with all body types to allow your cossie to grow with your bump. This means you can buy swimsuits in your first trimester, and continue wearing them until the end of your pregnancy. Make a statement with the ASOS Design Maternity Ruched Tie Front Swimsuit in Pink.


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asos maternity leggings

ASOS maternity underwear

Bras, knickers, and tights are all available in styles to suit pregnant women. The best underwear for you can change depending on which trimester you’re in. If you’re heading towards the end of your pregnancy and thinking about breastfeeding, it’s a good idea to invest in maternity bras that double up as nursing bras. These multi-function bras can save you money in the long run. The ASOS Design Maternity Lace Padded Plunge Nursing Bra is just one of many gorgeous options.


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asos jeans

ASOS maternity tops and nursing tops

With almost 700 different styles available, the store offers an unrivalled range of maternity tops from its own brand and many others including Missguided, New Look, Topshop, and River Island. Stretchy t-shirts and smocks are wardrobe staples, with many options doubling up as nursing designs.


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asos maternity leggings

ASOS maternity nightwear

Discover ASOS' wide selection of maternity PJs and nightwear, and choose from oversized fits and stretchy, elasticated styles. Some nightwear options feature tops with easy access for nursing, perfect for pregnancy and beyond. Check out the ASOS Design Maternity Mix & Match Soft Pyjama Shirt.


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Maternity fashion and style: top picks

Maternity clothing doesn’t have to be boring. With ASOS, you can shop a variety of fashionable and stylish options, including dresses, coats, and tops, to suit going out and staying in. The brand even caters to special occasions through its maternity range, with wedding and bridesmaid dresses available in this fit.

asos maternity dress

ASOS maternity dress

The ASOS Design Maternity Midi Rib Dress with Cowl Neck is a great dress that gives you an excellent opportunity to show off your bump with its figure-hugging style. Wear with a pair of sneakers for a dressed-down look, or team it with some pretty pumps if you’re going out.


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asos maternity coat

ASOS maternity coat

Enjoy that new-coat feeling with the ASOS Design Maternity Trench Coat in Stone. Featuring a point collar, button placket, and belted waist, wear it over a hoodie for casual strolls in the park. It’s designed to fit you from bump to baby and has functional pockets which could prove useful.


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ASOS maternity tops for special occasions

If you’ve got a special occasion coming up on your calendar, don’t worry about finding something to wear. The retailer’s collection of maternity tops has many options. The ASOS Design Maternity Tux Top with Angel Sleeve and Button Detail would look fabulous paired with smart trousers or jeans.

Maternity work clothes

It can be a challenge to dress your bump for work and achieve the right balance between smart and comfortable. Thankfully, there’s a great range of workwear in maternity styles, from casual dresses and shirts to tailored trousers and more. Don’t forget to check the latest Groupon discount codes to pay less for your maternity work clothes.

Don’t forget the shoes

It’s common for your feet to swell during pregnancy, so you’re likely to want to give them a rest and swap your high heels for flats at some point. There’s a vast number of wide-fitting footwear styles to choose from, from strappy sandals to chunky trainers and laid back loafers.

More ways to save at ASOS

There are plenty of ways to save at ASOS to help your maternity pay packet stretch a little further. 

  • The easiest way to save is with Groupon’s frequently updated discount codes, which can help you get up to 75% off. 
  • A student discount can come in handy and applies to part-time and mature students, too. 
  • Find out when the next ASOS sale is and shop then to discover bargains.
  • If you’re making multiple orders, don’t forget you can get free delivery for a year with Premier Delivery.