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Sports Direct Discount Codes

50% Off Selected Lines in the End of Season Sale at Includes Clothing and Trainers
50% Off Selected Lines in the End of Season Sale at Includes Clothing and Trainers
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  • £20 Off

    £20 Discount on Selected Women's Footwear at - Includes Adidas and Nike

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    127 usedExpires 27/09/2020
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  • Don't Miss

    Purchase 2 Emporio Armani T-Shirts for Just £25 at

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    Expires 29/09/2020
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  • Hot Pick

    Up to 50% Discount on Running Clothing and Accessories at

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    Expires 09/10/2020
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  • Amazing Discount

    Up to 70% Discount on Selected Styles in Last Chance to Buy Sale at

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    43 usedExpires 29/09/2020
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  • Back 2 School

    Find School Shoes, Bags, and Coats with £5 Off at

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    Expires 30/09/2020
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  • £50 Off

    £50 Discount on Selected Bikes at

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    Expires 16/10/2020
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  • 50% Off

    50% Discount on Selected Garden Games at - Hoops, Play Tents & More

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    Expires 13/10/2020
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  • Must Have

    Up to £40 Saving on Adidas Trainers at

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    Expires 07/10/2020
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Popular Sports Direct Discount Codes for September 2020

Voucher Code DescriptionDiscount TypeExpiry Date
Find School Shoes, Bags, and Coats with £5 Off at SportsDirect.comOnline Deal30 Sep 2020
Up to 70% Discount on Selected Styles in Last Chance to Buy Sale at SportsDirect.comOnline Deal29 Sep 2020
Up to 50% Discount on Running Clothing and Accessories at SportsDirect.comOnline Deal9 Oct 2020
Purchase 2 Emporio Armani T-Shirts for Just £25 at SportsDirect.comOnline Deal29 Sep 2020
£20 Discount on Selected Women's Footwear at - Includes Adidas and NikeOnline Deal27 Sep 2020
50% Off Selected Lines in the End of Season Sale at Includes Clothing and TrainersOnline Deal7 Oct 2020

Reasons to shop with Sports Direct

There are a host of reasons why Sports Direct are one of the first names you should turn to – be it online or out and about on your weekend shop.

The Sports Direct App.

This app, available for both iOS and Android devices, brings the shop to your living room. With the same full range of stock still available to you, you’ll be able to customise orders, search by brands and check out all the latest photoshoots to see if anything grabs your attention.

What’s more, you can even set up push notifications to tell you when your favourite item has come back into stock. Never miss out again.

The Sports Direct Newsletter.

Another great way to stay up-to-date with a variety of matters is by signing up to the Sports Direct newsletter.

This serves as a one-stop shop for updates about stock levels, new promotions, upcoming releases and even member benefits. It’s free to sign up, and gives you the chance to get the jump on other, less savvy, shoppers.

Click & Collect from Sports Direct.

To make shopping from home that little bit easier, Sports Direct have introduced a 5-step click and collect service. But how does it work?

  • Shop. Add whatever you’re after to your basket and proceed to the checkout.
  • Delivery options. On the delivery options section, click on “collect in store”. You’ll be prompted to enter your postcode at this stage.
  • Store. From the options you’ll be provided with, click on the store which is closest to you.
  • Pay. Pay for the item as you would with any purchase.
  • Collect. Once you get an email confirming your payment, you can head to your local store and pick up your items whenever you want. To sweeten the deal, you’ll also be given a £5 free voucher to use.

Personalised Football Boots with MYiD.

Looking fresh on the football pitch has become more of a factor than ever. That’s why Sports Direct have created a system which allows you to customise your own boots - MYiD.

You can add your favourite player, your own name or even your national flag to your boots. Sports Direct will customise them, allowing you to have a unique style when you’re banging in the goals.

Discover Sports Direct

Sports Direct are a name you’ll find on practically any high street in the country. And there’s a good reason for that. They provide quality sports equipment and gym wear for affordable prices. Since their founding in 1982, the company has forged a niche as the go-to brand for any sporting needs. With a dedicated section for every sport imaginable, and stock from the likes of Adidas, Calvin Klein and Jack & Jones, the Mike-Ashley-owned corporation are nothing short of a household name.

Don’t just find something which ticks boxes. With Sports Direct, fashion and style are factored into the mix together. From exclusive seasonal lines to designer boots, the way you look is always taken into account.

Saving money with Sports Direct

What’s better than shopping with one of the best sportswear brands in the UK? Saving money while you do, of course. Check out some of the best ways you can save when buying through Sports Direct.

Student Discount at Sports Direct.

If you’re still lucky enough to be a student, you can get up to 10% off every purchase you make. Just be sure to show your ID card in stores, or click on the specific discount code which appears on this page.

Sports Direct Flash Sales.

The Flash Sale is a continuous promotion which allows customers to get as much as 70% off stock. You can find something which looks brilliant, for just a fraction of the price it was initially offered at.

The Sports Direct Outlet.

This unique marketplace gives customers the chance to shop for leading brands like Nike and Adidas at discounted prices. You won’t find elite names like these for a more competitive price anywhere else.

Sports Direct discount codes.

Like any good retailer, Sports Direct want to make sure their customers aren’t going to have to break the bank to afford their gear. That’s why they’ve teamed up with Groupon to provide you with some of the best deals on the market. They include the likes of:

Up to 75% off men’s trainers
80% off the Gio Gio collection
Up to 90% off knitwear

Don’t hesitate. Use one of these codes and start saving today.

How to use your Sports Direct discount code

Using your code couldn’t be simpler. To do so, just:

  • Find the discount code which you want to take advantage of.
  • Click on it. This should take you through to the Sports Direct website.
  • Continue with your shop and add what you want to the checkout.
  • When asked what kind of payment you’d like to use, click on the “Apply promotional/discount code” box.
  • Enter your code and proceed to full payment. Your discount will be added to your price.

It really is that easy. Don’t miss out on the chance to save money every time you shop with this fantastic sportswear brand.

Q&A with Sports Direct

Sports Direct

When is the Sports Direct sale?

The Sports Direct sale is on 24/7 via the online store. Couldn’t find what you wanted? Enjoy money off a full priced item with a Sports Direct discount code from us instead.

How much is Sports Direct delivery?

Standard delivery is £4.99 and will take 4 - 5 working days to arrive. For alternative delivery options, see the delivery policy.

What is the Sports Direct returns policy?

Not completely satisfied with your Sports Direct order? Simply return within 14 days for a refund. For further details, see the returns policy.

Does Sports Direct have a size guide?

Yes. Use the size chart to find the right fit for you.

Can I track my Sports Direct order?

You can. You’ll find the tracking number in your confirmation email, as well as a link to track your package. For further information, see the order tracking article via

Connecting with Sports Direct

Call Sports Direct: 0344 245 9230
Email Sports Direct:
Write to Sports Direct:
Unit A,
Brook Park East,
Meadow Lane,
NG20 8RY

Stay in the Loop with Sports Direct

9 Discount Codes Available

There's a great brand in town:

Shape up and shop smart with Sports Direct. Stocking all your favourite sportswear and fitness must-haves, you won’t find better deals on branded apparel anywhere else. Shop at the UK’s most popular sports retailer for less with a Sports Direct discount code and tidy up your workout wardrobe with the hottest exercise gear. With extensive ranges for men, women and kids, you can get the whole family active for a fraction of the price. Whether you’re looking to upgrade your athletic wear, or simply dig the sports fashion look, you’ll find everything you need to keep stylish and fit at Sports Direct.

Favourite tips for penny pinchers

Super-fast sportswear deals across thousands of branded products? Yes please. Shed pounds off big-labels like adidas, Nike, Puma and Karrimor in the Sports Direct flash sale. Needing a new workout kit for the gym? Browse discounted tops, tracksuits and trainers for both men and women and discover the perfect fit at an even better price. Just don’t hang around too long - these deals are lightning fast.

Top picks from

Score a bargain everytime you shop with the Sports Direct football range. Show your support with a personalised team shirt and wear your club on your back with pride. If you’re searching for your first football kit, or perhaps thinking of replacing your old set, there’s no more affordable place to buy. Pick up those fresh pair of kicks for less with a Sports Direct voucher code and get playing to the best of your ability. Boost your performance with branded accessories, like replica footballs from your favourite league, training goalposts and professional sports socks. Play great and look even better with Sports Direct.

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