Which? Offer February 2026

More Ways to Save Money at Which?

Smart shoppers know the secret: Which? memberships don't just save you money — they make you money. Whether you're dodging dodgy products, finding genuine bargains, or getting expert advice that prevents costly mistakes, these subscriptions quickly pay for themselves. And right now, there are multiple ways to stack savings and get even more bang for your buck.

How to Apply Your Which? Discount

Getting your Which? discount sorted is straightforward, though the process varies depending on which offer you're claiming. Here's how to make sure you don't miss out on any savings:

1. Visit the Which? website and select your desired membership type from their subscription options
2. Choose annual billing to automatically unlock the best pricing - this saves 17-20% compared to monthly payments
3. Look for promotional banners highlighting current offers like the 50% Full Access discount or Tech Support gift card deals
4. Click through the specific promotional link - some offers require you to access them via designated landing pages
5. Complete your membership details and payment information - discounts typically apply automatically at checkout
6. Check your welcome email for additional benefits like Trailfinders holiday vouchers or Richer Sounds gift cards

If you're claiming specialist offers like the £20 Richer Sounds gift card with Tech Support membership, just stick with the membership for 28 days to get your gift card — plenty of time to see if the service works for you.

Save 50% on Full Access Annual Membership

Which?'s biggest current offer slashes their Full Access membership in half for new subscribers. Instead of paying £99 for your first year, you'll pay just £49.50 - that's equivalent to £4.13 per month for comprehensive consumer advice.

This Full Access bundle includes everything Which? offers: unlimited access to product reviews, the Which? app for on-the-go advice, personalised buying guidance, 11 digital magazine editions, plus 11 printed magazines delivered to your door (including their bumper December/January issue). The membership auto-renews at the standard £99 rate, but you can cancel anytime with no further payments.

The 28-day minimum gives you plenty of time to explore all the benefits risk-free and see how much money their advice can save you on everything from washing machines to holiday bookings.

Specialist Membership Bundles from £49

Which? Tech Support with £20 Gift Card

Pay £49 for annual Which? Tech Support and receive a £20 Richer Sounds gift card, bringing your effective cost down to just £29 for the year. That's less than £2.50 a month for unlimited expert tech support — cheaper than a single computer repair callout.

You'll get unlimited 1-to-1 expert support via phone or email, plus their innovative remote fix service where technicians securely connect to your device to troubleshoot while you watch. Support covers email issues, general computer problems, software troubleshooting, file storage, security and privacy, printer problems, and internet networking. The service operates Monday-Friday 9am-5pm, with Saturday morning phone support available. You'll also receive Which? Tech magazine every other month.

Which? Travel Membership with £100 Holiday Savings

Which? Travel membership costs £49 annually but unlocks £100 savings on Trailfinders holidays — that means your membership pays for itself twice over before you've even packed your bags. The discount applies to any holiday including flights and at least 7 nights' accommodation, with access provided through your welcome email once subscribed.

Beyond the immediate holiday savings, you'll receive Which? Travel magazine every other month, independent reviews of travel providers, insider tips for finding deals, and alerts about tricky industry practices. After 30 days of membership, you gain access to travel legal advice for resolving disputes about flight delays, holiday cancellations, lost luggage, or substandard accommodation.

Additional Specialist Options

Which? Money, Which? Gardening, and Legal Advice Service memberships each cost £49-£99 annually, focusing on specific expertise areas. These targeted subscriptions work well if you don't need comprehensive consumer advice but want deep knowledge in particular areas.

Annual vs Monthly: The Smart Money Choice

Which? rewards commitment with substantial savings across all membership types. Annual subscriptions consistently cost 17-20% less than monthly equivalents:

• Digital Subscription: £79 annually (£6.58/month) vs £8.99 monthly - save £28 yearly
• Full Access: £99 annually (£8.25/month) vs £11.99 monthly - save £44 yearly
• Magazine Subscription: £79 annually (£6.58/month) vs £9.99 monthly - save £41 yearly
• Specialist memberships: £49 annually (£4.08/month) vs £4.99 monthly - save £11 yearly

The annual approach also unlocks access to special promotions like the current 50% Full Access offer, which isn't available for monthly subscribers.

Gift Memberships and Voucher Flexibility

Which? gift memberships provide excellent value for birthdays, holidays, or introducing family to smart consumer advice. You can purchase gift vouchers for any membership type, from Digital subscriptions (£79) to specialist memberships (£49 each).

Gift voucher codes remain valid for 12 months from purchase, giving recipients flexibility to activate when convenient. The membership starts the day they redeem the voucher, not when you buy it. This system works particularly well for seasonal gifting or when you're unsure of someone's preferred start date.

The gift buyer gets a 14-day cooling-off period after purchase, but once the recipient redeems the voucher, standard cancellation terms apply - they can cancel anytime but won't receive refunds.

Free Newsletter Strategy

Before committing to paid membership, Which? offers several free newsletters that demonstrate their expertise while providing immediate value:

• Weekly Scoop: Expert tips for smarter consumer choices, household bill savings, and early access to product reviews
• Money Newsletter: Weekly financial tips, bill-cutting deals, and insider advice from Which?'s money team
• Deals Newsletter: Monthly bargain alerts, seasonal sales notifications, and genuine discount opportunities
• Tech Newsletter: Monthly tech advice available to everyone, not just Tech Support members

These newsletters serve as an excellent testing ground - if you find their free advice valuable, their paid memberships will likely deliver even greater returns on investment.

Flexible Cancellation and Risk-Free Trials

Which? reduces subscription anxiety with transparent cancellation policies. You can cancel any membership anytime with no further payments, and they offer a 14-day cooling-off period for full refunds.

For magazine subscriptions, the cooling-off period starts 14 days after receiving your first issue. Digital-only memberships begin the 14-day window from your join date. Monthly subscribers can cancel online through 'My account', while annual members can use live chat, phone (02921 682114), or email (support@which.co.uk).

This flexibility means you can confidently try Which? memberships knowing you're not locked into long-term commitments if the service doesn't meet your expectations.

Customer Support at Which?

Which? provides multiple ways to get help with your membership or resolve account issues. Their customer service team handles subscription changes, billing questions, and technical support queries.

• Live chat: Available through their website for immediate assistance
• Phone support: 02921 682114 during business hours
• Email support: support@which.co.uk for non-urgent queries
• Postal address: Which? Customer Service, 3 Capital Quarter, Tyndall Street, Cardiff, CF10 4BZ

For membership cancellations, include your name, membership number, and desired cancellation date. Which? also offers self-service options through 'My account' for monthly subscribers who want to manage their subscriptions independently.