Which? Offer December 2025

More Ways to Save Money at Which?

Which? isn't just about product reviews — it's your secret weapon for making every purchase count. Whether you're hunting for the perfect washing machine or trying to navigate Black Friday chaos, their guidance helps you spend wisely and avoid costly mistakes.

From subscription deals that include £10 Amazon vouchers to free newsletters packed with money-saving tips, there are plenty of ways to stretch your budget while getting access to the UK's most trusted consumer advice.

Apply a Which? Discount Code, Step by Step

Getting your Which? promo code to work is straightforward when you know where to look. Here's how to make sure you're getting the best deal on your subscription.

1. Visit the Which? website and browse their subscription options — Digital, Magazine, or Full Access
2. Select your preferred plan and click through to the checkout page
3. Look for the voucher code box during the payment process, usually labelled 'Discount Code' or 'Voucher Code'
4. Enter your code and click 'Apply' to see the discount reflected in your total
5. Complete your purchase and watch for confirmation of any bonus perks like Amazon vouchers

If your code isn't working, double-check it's still valid and applies to your chosen subscription type. Some offers are exclusive to new customers or specific subscription tiers. You can also find the latest Which? promotional codes on Groupon for additional savings opportunities.

50% Off Digital Subscriptions — Less Than £1 a Week

Which? makes consumer advice incredibly affordable with their Digital Subscription deal. New customers can get 50% off, bringing the cost to less than £1 a week — that's exceptional value for unlimited access to product reviews, buying guides, and the Which? app.

What You Get for £39.50 Annually

The Digital Subscription normally costs £79 annually or £8.99 monthly, but with the discount, you'll pay just £39.50 for a full year. That works out to roughly £3.29 per month, making it one of the smartest investments you can make for better shopping decisions.

Your Digital Subscription includes access to thousands of product reviews, Best Buy recommendations across every category, and the mobile app for on-the-go shopping guidance. It's like having a consumer adviser in your pocket whenever you need to make a purchasing decision.

£10 Amazon Voucher Included

Annual subscribers receive a £10 Amazon voucher, adding even more value to your membership. This bonus effectively reduces your first-year cost to just £29.50 — less than 60p per week for a full year of Which? guidance.

Full Access Subscriptions: £5 First Month + Physical Magazine

For the complete Which? experience, their Full Access subscription offers incredible value, especially with the introductory offer of just £5 for your first month.

Complete Package for £49.50 Annually

This comprehensive package includes everything from the Digital Subscription plus 11 physical copies of Which? Magazine delivered to your door. After the first month, Full Access costs £11.99 monthly or £99 annually.

However, new subscribers can get the annual plan for £49.50 — a massive saving compared to the regular price. This deal also includes a £10 Amazon voucher, making it an even better investment.

Why the Physical Magazine Matters

The physical magazine is perfect for deeper dives into consumer topics, seasonal buying guides, and detailed product comparisons you can read anywhere. Combined with digital access, you'll have advice available 24/7, whether you're browsing online or relaxing with the magazine at home.

Black Friday Guidance That Actually Helps

Which? helps you cut through the Black Friday chaos to find deals that are actually worth it. Instead of getting lost in endless deals of questionable value, their team curates verified good deals across multiple categories.

Curated Deal Lists Save Time

Their Black Friday coverage includes specific guides like 'Top Best Buys we've spotted in the Black Friday sales' and 'Black Friday buys for under £30.' This curation is invaluable when retailers flood the market with inflated 'discounts' on poor-quality products.

Which? subscribers get early access to these curated deal lists, giving you a head start on the best offers before they sell out. Their recommendations focus on products that have already earned Best Buy status, so you know you're getting quality items at genuinely reduced prices.

Best Buy Recommendations Prevent Costly Mistakes

The heart of Which? value lies in their rigorous Best Buy testing process. Their testers put products through comprehensive testing to identify which items offer the best combination of performance, reliability, and value.

How Testing Saves You From Duds

Best Buy recommendations cover essential categories like TVs, washing machines, laptops, air fryers, and mattresses — all areas where a poor choice can cost you hundreds of pounds and years of frustration.

Their testing goes beyond basic features to examine long-term reliability, energy efficiency, and real-world performance. This guidance helps you avoid wasting money on products that look good on paper but fail in real-world use.

Insider Tips on Products to Avoid

Which? also publishes articles like '7 products I'd never buy' from their Tech Editor, giving you insider knowledge about products to avoid. This negative guidance is just as valuable as positive recommendations, helping you sidestep expensive mistakes before they happen.

Free Newsletter Benefits: Tips Without the Cost

Even without a paid subscription, Which? offers substantial value through their free newsletters.

Weekly Scoop and Specialist Newsletters

The Weekly Scoop newsletter provides tips for making smarter consumer choices, while specialist newsletters cover cars, food and health, and deals. The Cars newsletter is particularly valuable for cost-conscious consumers, offering practical advice on cutting driving costs and finding reliable used cars.

Discount Codes and Early Access

Newsletter subscribers often receive Which? voucher codes and early access to special promotions. It's a smart way to stay connected with consumer advice while keeping an eye out for subscription deals when you're ready to upgrade to full access.

Mobile App: Reviews While You Shop

The Which? mobile app transforms how you shop by putting product reviews literally in your hands while you're in-store.

Instant Product Lookup

Instead of wondering whether that washing machine is worth the price, you can instantly check Which? recommendations and see if it's earned Best Buy status. The app includes the same comprehensive product reviews available on the website, plus convenient features for comparing products side-by-side.

Digital Magazine Access

For subscribers, the app also provides access to digital magazine editions, making it easy to catch up on consumer advice during commutes or while waiting. The combination of instant product lookup and comprehensive buying guides makes the app an essential tool for smart shoppers.

Gift Subscriptions and Customer Support

Share the Savings

Which? gift subscriptions offer up to 50% off during promotional periods, making them thoughtful presents for family members who could benefit from consumer guidance. Gift subscriptions include the same benefits as regular memberships, plus any promotional bonuses like Amazon vouchers.

Get Help When You Need It

Which? offers multiple ways to get help with your subscription or product questions. Their live chat feature provides quick responses for urgent queries, while their messaging system handles more detailed questions about subscriptions, billing, or product recommendations.