NOW TV Discount Code & Voucher Code December 2025

Breaking Down NOW's Best Deals and Savings

NOW's approach to streaming is refreshingly honest — you pay for what you actually watch, not a bloated package of channels you'll ignore. Their flexible membership system means you can mix and match Entertainment, Cinema, Sports, and Hayu memberships based on your viewing habits. The real magic happens when you understand their pricing structure and know exactly when to commit versus when to stay flexible.

Save 50% as a New Customer with 12-Month Entertainment Deal

NOW's new customer offer is genuinely impressive — Entertainment Membership drops from £9.99 to £4.99 per month when you commit to a 12-month term. That's a proper 50% saving that adds up to £60 over the year. You get access to Sky Originals and HBO shows, which means content you literally can't find anywhere else.

The 12-month commitment might seem long, but think about it this way: you're essentially getting six months free. If you're already planning to keep a streaming service for the year, this deal makes NOW significantly cheaper than most competitors. Plus, you can still cancel — you just pay the remaining months at the discounted rate through continued monthly billing.

Bundle Entertainment and Cinema for Up to 30% Monthly Savings

Here's where NOW's flexibility really shines. Instead of forcing you into massive packages, they let you build your own bundle and reward you for it. The 6-month Entertainment and Cinema saver bundle typically runs around £13.99 per month, compared to £19.98 if you bought them separately.

• Entertainment + Cinema bundle: Access to TV shows, Sky Originals, HBO content, plus the latest movies
• 6-month saver plans: Up to 30% off compared to monthly rolling contracts
• Flexible combinations: Mix any memberships based on what you actually watch
• Free cancellation: No extra fees if you need to end your subscription early

The smart play? Start with the bundle if you know you'll watch both TV and films. The savings are immediate and substantial, plus you avoid the temptation to add Cinema membership later at full price.

Sports Membership: Pay Per Day or Commit for Better Value

NOW's Sports Membership is where their flexible approach really pays off. At £34.99 per month, it's not cheap — but the day pass option at £14.99 is brilliant for casual sports fans. Only care about the Champions League final? Pay for one day instead of a full month.

For serious sports fans, longer-term commitments offer better value, with promotional pricing sometimes bringing monthly costs down from the standard rate. The day pass remains the best option for specific events.

• Day passes: £14.99 for 24-hour access to all Sky Sports channels
• Monthly membership: £34.99 with no long-term commitment
• Promotional pricing: Check for discounted rates on longer commitments
• Multiple day passes: You must use one before applying the next

How to Apply Your NOW Voucher Code

Getting your NOW TV voucher code to work is straightforward, whether you're a new customer or already have an account. The key is knowing exactly where to enter it and understanding how it stacks with other offers.

For New Customers

Visit NOW's membership page, choose your plan, and enter your personal and payment details. You'll find the voucher code box during the sign-up process — just paste your code there before completing your order.

For Existing Members

Sign into your account and head to the Membership section of My Account. Look for the 'Use a voucher code' section, select 'Add voucher code', enter your code, and hit Apply.

Important Voucher Code Rules

• Direct billing required: Vouchers won't work if you're paying through third parties like Vodafone or Amazon
• One code at a time: You can only apply a new voucher when your current one has less than 30 days remaining
• Smart stacking: Vouchers work with free trials — your discount starts when the trial ends
• Sports day passes: Use one voucher completely before applying the next

Maximising Your NOW Experience

Free Trials: Test Before You Invest

NOW offers 7-day free trials on select memberships, which is perfect for testing their service quality and content library. New Hayu members get a week to explore reality TV content, while the Boost add-on trial lets you test HD streaming on multiple devices.

The clever bit? You can combine free trials with voucher codes. Your discount automatically kicks in when the trial ends, so you get to test the service risk-free and still benefit from promotional pricing. Just remember that payment details are required upfront for age verification, even during free trials.

Boost and Ultra Boost: Upgrade Your Streaming Experience

NOW's Boost add-ons aren't just about better picture quality — they're about convenience. The standard service works fine, but Boost gives you HD streaming and the ability to watch on multiple devices simultaneously. Ultra Boost adds features like surround sound and additional device compatibility for the ultimate viewing experience.

These add-ons aren't available if you're paying through third-party providers like Vodafone, Apple, or EE. You'll need to be on direct billing to access the premium streaming features. The good news? There's often a free trial available so you can test whether the upgrade is worth it for your viewing habits.

Alternative Payment Methods

NOW makes it easy to pay through providers you already use. Vodafone, Apple, and EE customers can add NOW memberships to their existing bills, which simplifies payment and often means one less direct debit to manage.

The trade-off? You can't use voucher codes or access Boost add-ons when paying through third parties. If you're someone who hunts for discount codes regularly, direct billing gives you more flexibility. But if you prefer the convenience of consolidated billing, the third-party option works perfectly for standard memberships.

Smart Timing and Hidden Offers

When to Commit vs When to Stay Flexible

NOW's pricing structure rewards planning ahead, but knowing when to commit versus staying flexible can save you serious money. If you're confident about your viewing habits for the next 6-12 months, saver plans offer substantial discounts.

• Commit when: You know you'll watch consistently for 6+ months
• Stay flexible when: Your viewing is seasonal or unpredictable
• Use day passes for: Specific sporting events or trying Sports membership
• Bundle when: You regularly watch both TV shows and movies

The key is being honest about your viewing habits. A 6-month Entertainment package at £7 per month beats paying £9.99 monthly, but only if you'll actually use it consistently.

Finding Hidden Deals

NOW has an 'offers page' where existing customers can find deals to lock in lower prices for extended periods. This could be as much as 50% off Entertainment packages and 20% on Sports packages. These offers typically reward loyalty with better pricing for longer commitments of at least 12 months.

The 'My Offers' section in your account is another goldmine. Many promotional deals are available to existing customers, not just new sign-ups. It's worth checking monthly because these offers rotate and some are time-sensitive.