Black Friday 2025

Your Black Friday 2025 Savings Guide

Your inside track to the best deals, key dates and must-know savings tips

Top Black Friday 2025 Guides

Looking for deals from your favourite brands? Dive into our merchant-specific Black Friday guides for insider tips, timelines and the best offers we expect this year.

• Argos Black Friday Guide — tech, toys & big home deals
• Tesco Black Friday Guide — groceries, gifts & everyday essentials
• Shark Black Friday Guide — vacuum sales & cleaning tech
• TK Maxx Black Friday Guide — fashion, beauty & homeware finds
• NOW TV Black Friday Guide — streaming deals & cheap memberships
• Ray-Ban Black Friday Guide — sunglasses, frames & accessories
• Boots Black Friday Guide — beauty, fragrance & gifting

What is Black Friday?

Black Friday is the global shopping event that arrives right after Thanksgiving in the United States — and it’s become the unofficial launch of the holiday shopping season. Retailers drop some of their biggest offers of the entire year, both in-store and online, across everything from tech to toys to home essentials.

• When: Every fourth Friday in November
• Why it matters: It’s when retailers roll out their boldest price drops
• Best buys: Tech, small appliances, fashion, gifts

When does Black Friday start in 2025?

Black Friday officially falls on 28 November 2025 — but the deals begin long before that. Large retailers now launch “early Black Friday” offers weeks ahead of schedule. Amazon regularly kicks things off in late October, and Samsung, Tesco and Boots often follow with mid-November price drops.

• Official date: 28 November 2025
• Early deals: Expected from late October
• Preview sales: Mid-November from major retailers

Planning ahead? Look out for giftable items — from board games and home tech to kitchen staples and wine bundles. For year-round savings, explore our cost-of-living deals to help stretch your budget further.

How long does Black Friday last?

Black Friday rarely lasts just one day anymore. While the biggest offers drop on 28 November, most brands keep deals running through Cyber Monday on 1 December. Many — including Amazon, Argos and Currys — extend their promotions for up to two full weeks.

• Black Friday: 28 November 2025
• Cyber Monday: 1 December 2025
• Extended deals: Typically 7–14 days after

How big are the discounts?

Expect some of the best prices of the year. Last Black Friday delivered up to 60% off at Amazon, 53% off at Gtech and major savings across tech, home and fashion. With shoppers looking for value this year, smaller giftable items are likely to feature strong offers too.

Retailer	Typical Discount	Best for
Amazon	Up to 60% off	Tech, home, small appliances
Currys	Up to 50% off	TVs, laptops, gaming
Gtech	Up to 53% off	Home & garden appliances
ASOS, Next, Zara	20–40% off	Fashion & accessories

Which stores offer Black Friday sales?

You’ll find strong offers across fashion, tech, home, toys, beauty and more. Clothing favourites like ASOS, Next, Dunelm and Zara usually discount seasonal lines. For big-ticket tech, look to Sky, Currys and EE.

• Fashion: ASOS, Next, Zara, Dunelm
• Tech: Sky, Currys, EE
• Department stores: John Lewis, Selfridges, Argos
• Great for gifts: Boots, Tesco, Amazon

When does Amazon’s Black Friday sale start?

Amazon is always an early mover. Even with its summer Prime Day event, it still launches Black Friday deals ahead of schedule — sometimes in October. Expect strong markdowns across Ninja cookware, home essentials, toys, beauty and gift-worthy gadgets.

• Early deals: Late October
• Best buys: Kitchen tech, smart home devices, beauty, toys

Does Apple join Black Friday?

Yes — but Apple plays by its own rules. Instead of traditional discounts, it typically offers free gift cards with select purchases. For actual price cuts, Amazon, JD Williams and Currys often include iPhones, iPads and Macs in their biggest Black Friday promotions.

• Apple Store perks: Free gift cards with eligible products
• Best prices found at: Amazon, Currys, JD Williams

Are there Black Friday deals on food delivery?

Absolutely. Expect offers from Deliveroo, Domino’s and Uber Eats — last year brought 25% off food delivery and half-price pizza at Domino’s. If you prefer to cook at home, keep an eye on supermarket offers at Morrisons, Asda and Tesco.

Can students save on Black Friday?

Often, yes — but it depends on the retailer. Some student discounts apply only to full-price products, but others allow stacking during sale periods. If you spot promo codes like “extra 10% off,” that usually means they work on Black Friday prices too.

• Check the terms: Some retailers exclude sale items
• Look for stackable codes: “Extra 10% off” or similar
• Best student-friendly retailers: ASOS, HP, Samsung